The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

142: Nursing Home Google Ads Build Part 5 - Remarketing

March 11, 2019
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
142: Nursing Home Google Ads Build Part 5 - Remarketing
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
142: Nursing Home Google Ads Build Part 5 - Remarketing
Mar 11, 2019
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
Nursing Home Google Ads Build Part 5 - Remarketing
Show Notes

Try Opteo free for 6 weeks - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     

PSP Insider - https://paidsearchpodcast.com/insider/     

Episode Archive - https://paidsearchpodcast.com/archive/     

Yes! Welcome back to the Paid Search Podcast. This week we're continuing our nursing home build series and talking about remarketing campaigns. Specifically, we talk about:

  • The reasons to run a remarketing campaign.
  • What segmenting audiences is all about.
  • How high your ad frequency should be.
  • Whether or not to exclude mobile apps.
  • New responsive display ads with videos.
  • What to set your remarketing bids to.
  • What success looks like for a remarketing campaign.

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