The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
142: Nursing Home Google Ads Build Part 5 - Remarketing
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Yes! Welcome back to the Paid Search Podcast. This week we're continuing our nursing home build series and talking about remarketing campaigns. Specifically, we talk about:
- The reasons to run a remarketing campaign.
- What segmenting audiences is all about.
- How high your ad frequency should be.
- Whether or not to exclude mobile apps.
- New responsive display ads with videos.
- What to set your remarketing bids to.
- What success looks like for a remarketing campaign.
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