142: Nursing Home Google Ads Build Part 5 - Remarketing

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Yes! Welcome back to the Paid Search Podcast. This week we're continuing our nursing home build series and talking about remarketing campaigns. Specifically, we talk about:

• The reasons to run a remarketing campaign.
• What segmenting audiences is all about.
• How high your ad frequency should be.
• Whether or not to exclude mobile apps.
• New responsive display ads with videos.
• What to set your remarketing bids to.
• What success looks like for a remarketing campaign.

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