143: Nursing Home Google Ads Build Part 6 - YouTube Ads

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Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:

• The location and demographic settings of our YouTube campaign.
• How to ad video ads to a YouTube campaign.
• The types of video ads you can run (discovery, in-stream, and bumper).
• How we structure our YouTube campaign ad groups.
• Why remarketing is always a good place to start with for YouTube campaigns.
• The targeting options for where your video ads show up.
• The bidding amount to use for your video ads.
• What success looks like for a YouTube campaign and how to judge results.

And we finish out the episode with a Paid Search Trivia question related to click share.

About click share - https://support.google.com/google-ads/answer/6299696

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