The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

143: Nursing Home Google Ads Build Part 6 - YouTube Ads

March 17, 2019
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
143: Nursing Home Google Ads Build Part 6 - YouTube Ads
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
143: Nursing Home Google Ads Build Part 6 - YouTube Ads
Mar 17, 2019
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
Nursing Home Google Ads Build Part 6 - YouTube Ads
Show Notes

Try Opteo free for 6 weeks - https://opteo.com/psp     

PSP Insider - https://paidsearchpodcast.com/insider/     

Episode Archive - https://paidsearchpodcast.com/archive/     

Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:

  • The location and demographic settings of our YouTube campaign.
  • How to ad video ads to a YouTube campaign.
  • The types of video ads you can run (discovery, in-stream, and bumper).
  • How we structure our YouTube campaign ad groups.
  • Why remarketing is always a good place to start with for YouTube campaigns.
  • The targeting options for where your video ads show up.
  • The bidding amount to use for your video ads.
  • What success looks like for a YouTube campaign and how to judge results.

And we finish out the episode with a Paid Search Trivia question related to click share.

About click share - https://support.google.com/google-ads/answer/6299696

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