The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
143: Nursing Home Google Ads Build Part 6 - YouTube Ads
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Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:
- The location and demographic settings of our YouTube campaign.
- How to ad video ads to a YouTube campaign.
- The types of video ads you can run (discovery, in-stream, and bumper).
- How we structure our YouTube campaign ad groups.
- Why remarketing is always a good place to start with for YouTube campaigns.
- The targeting options for where your video ads show up.
- The bidding amount to use for your video ads.
- What success looks like for a YouTube campaign and how to judge results.
And we finish out the episode with a Paid Search Trivia question related to click share.
About click share - https://support.google.com/google-ads/answer/6299696
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