Let's get back into the driver's seat of my own solo cleaning business, Carfagno Cleaning. I have kept my promise from the introduction to this podcast. I will continue updating you every week with progress from my own solo company. 2020 has been a great year as I've hit several growth goals. Carfagno Cleaning is cranking as a solo cleaning company. My brand and reputation is established. I'm known my many in my community as the cleaning and disinfecting expert. I'm known as a presentation cleaning expert and that my prices reflect that. My marketing machine is fully operational with Google My Business, local networking, an interactive optimizer's website, and a proven sales strategy. I'm finalizing my 2020 desired cleaning schedule of all-day Saturday offices and 3 houses per day, every other Thursday and Friday. I'm getting close to this goal, which will give me a great schedule and over $90,000 in revenue.
This update is different. I am combining multiple weeks that all seem to mesh together. I got back from the TLF Mastermind Retreat in Pittsburgh on October 9th with big ideas to close out 2020 and beyond. But my life took another track. In late October, my Pop-Pop went into the ER for a life-saving procedure. He's been in the ICU ever since. I'm the family point of contact and have been fielding doctor calls daily and updating the family. I've been making difficult decisions on his potential end-of-life care. I've had my phone on loud ringer 24/7, never knowing when I'd get a call and got many in the middle of the night. I've coordinated his care and taken the lead in the family. I'm exhausted.
I'm so thankful that I put in the work this year for my cleaning company to be where it is. I can simply show up to all scheduled cleanings and collect money. We are profiting over $5,000 per month from cleaning alone on a few days per week. New leads come in each week that are filtered out or in by my "Optimizer's Website". I'm attending all local networking that I can attend. I'm setting up new estimates and taking on new 1-time jobs as they are available. This has given me the freedom to take care of my family and Pop-Pop, while in the hospital. Does this motivate you? Would you like a solo cleaning business that's fully operational, optimized, and automated? Make sure to check out this podcast form the beginning to see how I did i
I'd like to share a few updates from the past few weeks in business and in life. The first update is a win from my website. Becky was a lead from my wife. She purchased a table off my wife, Teresa from Facebook Marketplace. When she discovered we owned a cleaning business, she mentioned that she was interested in cleaning. Teresa asked me what to say to her. I told her to link to my article on how much my cleaning services cost and why. Becky loved the article and how in-depth my website was. She filtered herself in and we set up an estimate. They were a lovely family. Becky invited me to sit on the back porch to discuss the cleaning in an interview format. Be prepared for that as some families will expect it. To date, I've done it around 10 times in 15 years. After our conversation, we walked around the house for me to ask questions and take notes. I promised cleaning options and prices in a proposal by the beginning of the following week and met that promise. Unfortunately, Becky and her husband had to say no because of price. She indicated that she really, really wanted to hire me, but the cost was too high. This has happened dozens of times and in some situations, they call back months later. I asked Becky if I could add her to my mailing list. She was excited to get bimonthly cleaning tips!
Read the rest of this article at the Solo Cleaning School website