Let's journey together into an update of my own solo cleaning business. 2020 was a great year. I started at $29,000 in total cleaning revenue, which was the beginning of the Stabilizer Phase of my ISO Model. After hitting multiple 60-day SMART goals, I ended the year at $80,000! That's a $51,000 increase in 1 year! Our profit tripled to just under $5,000 per month on 2 cleaning days per week. As you follow my podcast this year, I'll be showing you how I take this $80,000 Stabilizer business, cross the Optimizer threshold, and convert it to a $90,000 revenue, $6,000 per month profit on 2 days per week solo cleaning business. This is my SMART goal for 2021. This Optimizer business will be worth over $100,000, which means I could sell it again like I did in 2018! Please do not take that as a brag. I'm excited and grateful. This has been a journey. If you're new to my podcast, make sure you check out my 2020 catalog of podcast episodes as they take you on the $51,000 increase journey.
I have a few business updates and wins to share with you. My goal is that you gain understanding and belief that you can do it too. 1-time leads started coming in early this real estate season. I did a handful of 1-time jobs for realtors in 2020 and really impressed them. I've built my reputation and now my name is on multiple realtor's preferred vendor list. My friend Jim Hardy of the Carpet Guys called me on Thursday. He was doing upholstery work for a post-construction project in a house. The homeowner needed a cleaner too and Jim thought of me. I arranged to meet the owner on Monday, gave a quote the same day, and booked it for $350 next week. Lon called me on Friday to have me do an estimate for an empty office condo. He dropped off the key and I did the estimate on Saturday. I sent the quote out on Monday and Lon checked with the office owner. Unfortunately, they said no to the $475 price tag. Dianne called me on Tuesday and I did a phone ballpark estimate for her. She is selling to retire in Florida. I asked questions on the house layout and her goals then worked out a $350 - $700 ballpark price. She booked me for two weeks. This job will likely go for $550. I just added $900 in 1-time cleaning in 5 days. The cool part about 1-time cleaning is that I don't need it! It's all bonus cash that goes directly to savings. I am earning over $7,000 per month in recurring revenue that pays all of my business and family expenses. Many cleaning companies have some recurring and mostly 1-time. I don't like my business like that. It's stressful and you're always looking for work. I like it being automatic. And quite frankly, that's why cleaning is such an awesome business!
Read the rest of this article at the Solo Cleaning School website