CUES Podcast
Welcome to the CUES Podcast! Credit Union Executives Society supports this interview-format show that features credit union industry leaders and cross-industry experts discussing their perspectives on credit union topics and trends relevant to you. We explore topics like leadership, strategy, organizational culture, member experience, marketing, mentoring, innovation, governance, cybersecurity and more. Check out our rich content website at www.cumanagement.com. In addition to this podcast directory, you can connect listen to the show at www.cumanagement.com/podcasts. Not a CUES member? Learn more and sign up at https://www.cues.org/membership.
CUES Podcast
CUES 25: Brand Strategy, an interview with John Mathes
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CUES
In this episode, we will identify your return on marketing efforts, defining brand, and the driving forces behind branding. Mathes is the director of brand strategy for Weber Marketing Group and serves as one of the faculty members at the CUES School of Strategic Marketing.