CUES 26: Retail Experience, an interview with Ruth Kapcia Artwork

CUES Podcast

Welcome to the CUES Podcast! Credit Union Executives Society supports this interview-format show that features credit union industry leaders and cross-industry experts discussing their perspectives on credit union topics and trends relevant to you. We explore topics like leadership, strategy, organizational culture, member experience, marketing, mentoring, innovation, governance, cybersecurity and more. Check out our rich content website at www.cumanagement.com. In addition to this podcast directory, you can connect listen to the show at www.cumanagement.com/podcasts. Not a CUES member? Learn more and sign up at https://www.cues.org/membership.

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CUES Podcast

CUES 26: Retail Experience, an interview with Ruth Kapcia

June 14, 2017 • CUES

0:00 | 9:58

In this episode, we will explore considerations for retail experience as part of the overall branding and marketing efforts and targeting on what branding means for an organization. Kapcia is the director of retail experience for Weber Marketing Group and serves as one of the faculty members at the CUES School of Strategic Marketing II.