CUES Podcast

CUES 40: Invisible Influence, an interview with Jonah Berger

September 27, 2017
CUES Podcast
CUES 40: Invisible Influence, an interview with Jonah Berger
Chapters
CUES Podcast
CUES 40: Invisible Influence, an interview with Jonah Berger
Sep 27, 2017
CUES
Show Notes
In this episode, we will discuss if your choices are driven by your own personal preferences and opinions and why influence is like a magnet. Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on and bestselling author of both Invisible Influence: The Hidden Forces That Shape Behavior and Contagious: Why Things Catch On.
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