CUES 40: Invisible Influence, an interview with Jonah Berger

In this episode, we will discuss if your choices are driven by your own personal preferences and opinions and why influence is like a magnet. Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on and bestselling author of both Invisible Influence: The Hidden Forces That Shape Behavior and Contagious: Why Things Catch On.