Help Your CU's Favorite Charities, Brand and Bottom Line

Bruce Bauer understands how credit unions sometimes push establishing a charitable donation account down on their list of priorities. But Bauer, an executive benefits specialist with CUESolutions provider Cuna Mutual Group, rather wishes they wouldn’t. 

In this episode, Bauer explains that credit unions that have charitable donation accounts can get additional revenue from the same budget line item for their philanthropy. That’s because CDAs allow them more investment flexibility (and potentially more return) both on the dollars they plan to donate plus a specific amount of additional funds.

In the show, Bauer details the rules and regulations the National Credit Union Administration has in place to govern credit unions’ use of CDAs. He also talks about some cool successes in charitable giving that have been facilitated by the use of one of these accounts. 

In all, Bauer thinks using a charitable donation account is something every credit union should at least consider, as it can set them up for a triple win—to “help charities in their communities, help the credit union brand and help credit unions dominate the community banking space.” 

Links for this episode: 

• Transcript
• How to Make Charitable Donation Dollars Work Harder by Cuna Mutual Group 
• Charitable donation accounts through Cuna Mutual Group 
• CUES Symposium