Building a Fitness Franchise to 6,000 Locations Worldwide with Peter Taunton

Peter Taunton had a vision to create an affordable, 24/7, results-driven gym to differentiate from the traditional big-box gym, so he created Snap Fitness, which now has 2,500 locations in 26 countries.

In recent years, he acquired and founded several brands, including 9Round, Farrell’s, YogaFit, STEELE Fitness and Fitness On Demand that, together with Snap Fitness, comprise the world’s largest wellness franchise organizations, with more than 6,000 locations total.

Before founding Snap Fitness, he owned nine “America’s Fitness Centers.”

Peter has designed a franchise-development operation that’s completely changed the game in the industry, providing franchise owners financing, world-class support and an easy turnkey process. Most importantly he teaches them his own management philosophy, “Success is 10 percent what happens to you and 90 percent how you react to it.”

Peter’s accomplishments have been noticed by the business community. In 2010, he was named an Ernst and Young “Entrepreneur of the Year,” and his companies have been featured on all sorts of well-known lists in the industry such as Entrepreneur 500, Inc. 5000, Top Global and Franchise 500.

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Facebook: Peter Taunton

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Email: luke@lukebriggsfitness.com