Whatever It Takes to Succeed feat. $100,000,000 Fitness CEO Peter Taunton

Peter Taunton had a vision to create an affordable, 24/7, results-driven gym to differentiate from the traditional big-box gym, so he created Snap Fitness, which now has 2,500 locations in 26 countries.

In recent years, he acquired and founded several brands, including 9Round, Farrell’s, YogaFit, STEELE Fitness and Fitness On Demand that, together with Snap Fitness, comprise the world’s largest wellness franchise organizations, with more than 6,000 locations total.

Before founding Snap Fitness, he owned nine “America’s Fitness Centers.”

Peter’s accomplishments have been noticed by the business community. In 2010, he was named an Ernst and Young “Entrepreneur of the Year,” and his companies have been featured on all sorts of well-known lists in the industry such as Entrepreneur 500, Inc. 5000, Top Global and Franchise 500.

He’s since exited his companies for multiple 9 figures and is currently a Forbes Master Class Instructor.

Currently, he’s the CEO and co-founder of Nautical Bowls, a brick and mortar acai bowl chain that has grown to over 58 stores and been awarded more than 190 awarded territories as of July

He also consults with entrepreneurs and is the author of “Impossible Hill, Discover Your Unstoppable Fire, Destroy Your Limits and Take the Hill of Your Dreams.”

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