Determining how your employees view your business is essential. It is necessary if you are in a highly-competitive market for talent. Do they see the company serving a particular mission? Or, do they know the business as a collective group of mercenaries for hire. Consider these questions carefully. If you operate a broader mission such as clean food or smarter babies, you develop a different bond with your team. If you only seek profitability or business success, you are a mercenary.