Crazy Enough to Win (In Business)

What is Challenger Selling?

April 16, 2021 John Grubbs Season 2 Episode 12
Crazy Enough to Win (In Business)
What is Challenger Selling?
Show Notes

Build relationships with your customers, and they will buy from you.  Whether you agree or not, this is a common misconception in professional sales.  While relationships can be essential to build trust and rapport, more is required to sustain sales success.  Poorly trained sales teams rely on this surface methodology.  Well-trained sales teams challenge customers to think differently.