Business is struggling to overcome obscurity in a vast ocean of competition for attention. In a virtual world, getting noticed can be challenging. Not to be cliché, but the struggle is real. As I help businesses recover and rethink reality, people seem to react to the environment instead of leveraging opportunity. Too many companies are simply waiting or hoping for the market they serve to determine their future. This strategy is a colossal mistake at worst and a missed opportunity at best. You can control your future, and you can use the winds (no matter the direction) to your advantage.