Many mid-tier sales reps believe they know how to sell. Through will and determination, they get the job done. When the market is in decline, these reps fail. When the market is growing, they sell enough to get by. Here is the problem. The representative does not know what she does not know about sales. Her boss does not know any more than the sales representative when it comes to high-level skills required to master the sales profession. Unless the boss was a high-performing sales professional herself, she does not know what the sales team needs to know and do to be successful. Check out www.vidyard.com.