Bank Marketing Today by Vya
Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
Podcasting since 2020 • 15 episodes
Bank Marketing Today by Vya
Latest Episodes
Fulton Bank’s Avi Patel: Leveraging AI and Machine Learning to Augment Bank Marketing
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing...
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Season 1
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Episode 15
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19:35
M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert
Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer.
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Season 1
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Episode 14
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28:50
Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding
How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotiona...
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Season 1
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Episode 13
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37:26
Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world
What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to...
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Season 1
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Episode 12
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26:36
NBT Bank’s Tom McEntee: How to Find the Balance Between In-house Talent and External Agencies
Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations? Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for...
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Season 1
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Episode 11
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33:19