Bank Marketing Today by Vya
Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
Episodes
15 episodes
Fulton Bank’s Avi Patel: Leveraging AI and Machine Learning to Augment Bank Marketing
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing...
•
Season 1
•
Episode 15
•
19:35
M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert
Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer.
•
Season 1
•
Episode 14
•
28:50
Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding
How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotiona...
•
Season 1
•
Episode 13
•
37:26
Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world
What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to...
•
Season 1
•
Episode 12
•
26:36
NBT Bank’s Tom McEntee: How to Find the Balance Between In-house Talent and External Agencies
Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations? Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for...
•
Season 1
•
Episode 11
•
33:19
First Bank's Corey Dall: Storytelling For Social Good
How do you leverage storytelling in marketing for the “Power of Good”? Corey Dall, SVP, Director of Marketing, First Bank shares a unique approach her organization has taken with that challenge along with a discussion on trust-based philanthrop...
•
Season 1
•
Episode 10
•
26:28
First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational
Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why ther...
•
Season 1
•
Episode 9
•
32:25
Berkshire Bank's Mark Pedrotti: Marketing is the Heart of the Matter
What matters in banking? Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank shares what matters most when banking and how marketing sits right at the center of the discussion. Show Notes
•
Season 1
•
Episode 8
•
29:22
Hancock Whitney Bank's Laura Sullivan Ethridge: “Don’t Stop Believing” – You Can Make a Positive Impact in Banking
What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authentic banking relationships, and marketing’s respon...
•
Season 1
•
Episode 7
•
29:38
Academy Bank's Charles Freeman: CX is the New Marketing
What happens when you bring together CX and Marketing responsibilities? Charles Freeman, SVP Director Marketing & Client Experience Officer, Academy Bank, describes how combining CX and Marketing can empower you to keep your brand promise a...
•
Season 1
•
Episode 6
•
37:03
BOK Financial's Sean Hampton: Revolutionizing Marketing Through Operational Excellence
How to develop a new organizational structure based on marketing operational excellence. Sean Hampton, SVP Chief Marketing Officer at BOK Financial discusses redefining your marketing department as a business with an ROI and not just an ...
•
Season 1
•
Episode 5
•
35:50
Investors Bank's Dorian Hansen: The Importance of Managing CX and UX Together
How do you keep your focus on the customer while keeping pace with technology and digital transformation? Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation at Investors Bank, joins us to share stories of ho...
•
Season 1
•
Episode 4
•
37:51
First Midwest Bank's Jim Stadler: How to create sustained data-driven, organic growth
Learn the importance of performance-based marketing. Jim Stadler, Executive Vice President and Chief Marketing and Communications Officer, First Midwest Bank shares why even in the midst of acquisitions, financial institutions must stay f...
•
Season 1
•
Episode 3
•
38:02
WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story? Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building bra...
•
Season 1
•
Episode 2
•
29:04
Fifth Third Bank’s Kevin Mackiewicz: How to bring cross functional teams together to focus on the strategic side of marketing
How do you stay strategic when faced with day to day tactical requests? Kevin Mackiewicz, Vice President and Marketing Director, Wealth & Asset Management at Fifth Third Bank joins us to discuss his philosophy for bringing teams toget...
•
Season 1
•
Episode 1
•
23:11