Bank Marketing Today by Vya
Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
Bank Marketing Today by Vya
WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
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Vya
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Season 1
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Episode 2
When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story? Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition.
Episode 2 | Duration 29:04
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