Bank Marketing Today by Vya
Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
Bank Marketing Today by Vya
First Midwest Bank's Jim Stadler: How to create sustained data-driven, organic growth
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Learn the importance of performance-based marketing. Jim Stadler, Executive Vice President and Chief Marketing and Communications Officer, First Midwest Bank shares why even in the midst of acquisitions, financial institutions must stay focused on organic growth by leveraging data.
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