Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA

In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automation and robotics.

Discover how FMA, a key organization behind FABTECH, continues to drive innovation in manufacturing and foster workforce development initiatives like Manufacturing Day, all while adapting to the evolving needs of the industry.

Articles and resources referenced in this episode:

• FMA’s Official Website
• FABTECH Expo Website
• Connect with Ed Youdell on LinkedIn
• Check out Industrial Strength Marketing

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About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

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