Industrial Strength Marketing
Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
Episodes
45 episodes
Breaking Down the New Trade Show Playbook with Steve Prahalis of SME
📖 The trade show playbook is being rewritten.In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern a...
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Season 5
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Episode 45
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49:12
Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA
In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares i...
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Season 5
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Episode 44
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38:47
Greg Jones on Workforce Development & Smartforce at IMTS 2024 and Beyond
In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce de...
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Season 5
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Episode 43
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43:22
The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson
In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade...
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Season 5
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Episode 42
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42:27
The Future of Trade Shows with Peter Eelman: Innovating at IMTS and Beyond
In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufac...
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Season 5
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Episode 41
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52:35
Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin
In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketin...
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Season 4
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Episode 40
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53:45
Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.
In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the mar...
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Season 4
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Episode 39
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45:44
How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.
Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriv...
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Season 4
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Episode 38
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21:30
How to do recruiting marketing right for manufacturers with Ann Wyatt
This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry!James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right...
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Season 4
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Episode 37
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34:42
Women in Marketing and Manufacturing with Shae Eichele, HEH Group
On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face i...
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Season 4
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Episode 36
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43:40
Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business th...
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Season 4
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Episode 35
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57:20
Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build ...
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Season 4
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Episode 34
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45:17
Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm
On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the chall...
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Season 4
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Episode 33
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48:33
Improving One Percent Every Day with Meaghan Ziemba, Mavens of Manufacturing
Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive t...
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Season 4
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Episode 32
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34:44
Mfg Day 2022 - A IMTS+ Creators Lounge Rewind
Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality.Meet Rising Manufacturing Social Media Stars and Creators:
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Season 4
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Episode 31
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1:09:55
IMTS+ Creators Lounge: Marketing Return on Heart with Scott MacKenzie, Industrial Talk
Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destina...
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Season 4
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Episode 30
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56:05
The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions
Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs...
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Season 4
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Episode 29
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20:02
The Future of Marketing and Selling in the Industrial Sector with James Soto
Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying...
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Season 3
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Episode 28
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56:42
The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal
Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution.Articles and resources ref...
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Season 3
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Episode 27
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48:44
A Vision to Inspire and Connect a World of Engineers with Frank Baldesarra, Engineering.com
Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world.Articles and resources reference in this episode:
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Season 3
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Episode 26
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39:18
Why Manufacturers Must Generate Original Content with Hüseyin Kilic, Interesting Engineering
Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changi...
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Season 3
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Episode 25
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42:20
Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot
Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021.Articles and resources reference in this episode:
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Season 3
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Episode 24
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57:30
A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase
Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughou...
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Season 3
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Episode 23
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48:18
Manufacturing Talk Radio- The Podcast that Stands the Test of Time with Lew Weiss and Tim Grady
Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast....
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Season 3
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Episode 22
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46:34
The 5 Key Factors to Accelerating a Manufacturer’s Growth with Keith Pigues, Luminas Strategy
Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing&n...
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Season 3
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Episode 21
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1:01:45
