Industrial Strength Marketing
Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
Podcasting since 2020 • 45 episodes
Industrial Strength Marketing
Latest Episodes
Breaking Down the New Trade Show Playbook with Steve Prahalis of SME
📖 The trade show playbook is being rewritten.In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern a...
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Season 5
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Episode 45
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49:12
Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA
In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares i...
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Season 5
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Episode 44
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38:47
Greg Jones on Workforce Development & Smartforce at IMTS 2024 and Beyond
In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce de...
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Season 5
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Episode 43
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43:22
The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson
In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade...
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Season 5
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Episode 42
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42:27
The Future of Trade Shows with Peter Eelman: Innovating at IMTS and Beyond
In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufac...
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Season 5
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Episode 41
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52:35
