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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
1875 episodes
How Strikethrough Pricing Works On Amazon in 2026
Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and...
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7:03
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Steven Pope Built This After Watching Amazon Fail Sellers
People are often frustrated with Amazon's 'shoot first, ask questions later' culture and the perceived lack of care for sellers, often citing customer service as a major pain point. This video features a discussion about these frustrations and ...
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5:35
Credit Cards No Longer Work for Amazon Ads | Here's Why
Critical news regarding Amazon advertising: effective April 16, 2026, credit cards will no longer be an accepted payment method for Amazon ads. This significant change for every amazon seller account means payments will be pulled directly from ...
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10:02
Amazon Adds New Logistics Fees Starting April 17th
Amazon sellers face new fulfillment fee increases with a 3.5% surcharge tied to fuel and logistics costs. This change impacts FBA fees, profit margins, pricing strategy, and overall Amazon seller costs across US and Canada. Learn how rising Ama...
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3:24
The Checklist That Fixes Your Agency's Biggest Problem
Simple checklists help agencies fix workflow issues, reduce errors, and improve team output over time. Content strategy built from customer questions drives consistent lead generation, better rankings, and stronger authority online. Daily conte...
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4:16
Your Amazon Launch Strategy Is Too Complicated, Here's Why
Kevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial tra...
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3:17
Good Product, Zero Sales? Here's What's Missing
Are you struggling with customer acquisition and growing your online business? This video addresses the challenges of selling on Amazon and the need for effective strategies to drive sales. We explore how to improve your e-commerce...
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4:02
New Amazon MCF Beta Program
We're discussing a new Amazon MCF beta program, "Confidential Product," which allows merchants to offer direct-to-consumer sales on their own websites. This initiative aims to enhance the customer experience for DTC sales, potentially including...
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4:22
Why This Mystery Box Disaster Revealed a Bigger Problem
This subscription box made one mistake that cost them customers. In this episode, they break down what went wrong, how it affected churn and retention, and the exact changes they made to fix it. Learn how product testing, systems, ...
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32:46
Amazon News: Stranded Inventory with live listings
Wondering when Amazon Prime Day 2026 will be? This video shares insights into the anticipated date, with a major hint coming from Amazon's announcement for submitting deals. Discover key information about this highly-anticipated amazon sale, he...
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4:18
Amazon Sellers Keep Asking This After Brand Registry
Amazon sellers often ask if Amazon Transparency or Project Zero can stop hijackers after getting Amazon Brand Registry.This video details the process for an existing FBA listing to enroll in Amazon's Transparency program after a brand is...
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5:05
Amazon Sellers Missing This AI Shift Will Fail in 2026
AI search is changing how Amazon agency services rank, get found, and win new clients online.This video explains AI SEO ranking, keyword strategy, website audits, and client acquisition changes. Learn how AI tools impact Amazon marketing, l...
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6:36
How to rank #1 on Amazon without ads - 2026 SEO Guide
Rank #1 on Amazon without ads using a 2026 SEO guide focused on title optimization, bullet points, and backend keywords. Learn Amazon SEO strategy with keyword research, competitor analysis, and listing structure that improves ranking, impressi...
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18:47
Amazon News: Stranded Inventory with live listings
Amazon FBA stranded inventory issue where listings stay live but show backend errors affecting catalog and sales tracking. Learn how sellers are fixing stranded inventory using flat file updates, resolving listing errors, and checking UPC data ...
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2:03
How to Turn Side Hustle into Main Hustle
Are you wondering how can someone turn a side hustle into their main hustle? Steven Pope, founder of My Amazon Guy, shares his personal entrepreneurial journey from employee to owner, an truly inspiring story of creating nearly 500 jobs since 2...
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13:27
Amazon AMC Audiences Tier List
Amazon AMC audience targeting ranked from S to D tier to improve ad performance and resultsThis video breaks down Amazon Marketing Cloud (AMC) audiences and how they perform. Noah Wickham reviews retargeting, new-to-brand, and high-valu...
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17:02
Expanding to Amazon Mexico? Watch This First
Are you considering selling on Amazon in Mexico? We explain how to leverage Amazon remote fulfillment, specifically NARF Amazon, to expand your ecommerce reach. While you can sell on Amazon this way, the video notes that sales volume might be l...
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3:11
Amazon Sellers Are Wasting Money With This PPC Campaign Mistake
Everyone talks about this Amazon PPC strategy but does it actually work?In this video, Noah reviews a popular approach from Darren @FBA-Elite and bre...
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24:12
Scaling Fails When You Miss This System
Scaling looked like success until it started breaking the business.In this video, Steven Pope talks about the scaling mistake many agency owners make when client numbers keep growing. He explains why many agencies hit a wall around 40 c...
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8:07
Hiring for Different Roles - Personality Profiling Tips
Ever wonder about the roles and responsibilities within a business? This video explores the concept of infinite entrepreneur roles across various industries. We discuss how `business documentation` can help define these roles, leading to increa...
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8:23
Your Amazon Traffic Isn't Converting? Watch The Amazon Listing Optimization Masterclass
Amazon listing optimization tips that increase conversion rate, improve product images, and raise average order value. We're talking about how to get more profitability and increase sales from your amazon product listing. Many sellers feel like...
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49:53
2026 Amazon Launch Strategy Questions Answered
We address a common question: what is the best product launch strategy in 2026? This video explains the Early Vine program for new product launches, offering insights into how to launch a product effectively. Learn about Amazon's general approa...
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6:23
You Don't Need Third-Party Tools Anymore: Amazon's New Feature Explained
Amazon price tracking can reveal whether a deal is real or just a coupon on a higher price. In this video, Steven Pope, founder of My Amazon Guy, explains how buyers check Amazon price history using tools like Camel Camel Camel, Ke...
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5:26
The AI Singularity - What Can You Expect?
AI strategy for business is shifting toward business automation built on real data, SOPs, and repeatable systems. This episode breaks down AI automation, AI integration, Amazon AI tools like Rufus, internal company knowledge systems, AI agents,...
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26:28
Sell First, Build Later: The Founder's Secret
Steven Pope, founder of My Amazon Guy, shares crucial business tips emphasizing that securing sales is paramount before developing operational capabilities. He illustrates this point with the example of a saas startup that failed despite years ...
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11:04