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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
1792 episodes
Amazon SEO Patch Notes 2026 - Rufus has This Impact
Confused if you need to optimize for Rufus? Here's why you don’t, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn’t changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing...
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18:01
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How To Optimize For Amazon's Q5 - New Year, Now You Deals
The days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year...
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5:03
How Much More Will You Pay in Amazon Fees in 2026?
Amazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and...
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14:36
Why Consistency Scales - Motivational Talk by Steven Pope
Steven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video ta...
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34:05
How We Built a Pet Product Brand on Amazon From Scratch | Cologio's Story
Building a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starti...
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17:44
How to Structure Your Amazon Ads for Maximum Efficiency
Proper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ...
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9:14
How to Reduce ACOS Without Killing Your Best Keywords
Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize you...
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4:42
Amazon Rufus Price History Is WRONG! Here’s How It Hurts Your Conversions
Amazon recently made price history visible to every shopper through Rufus — but the data is wrong. In this video, I show multiple real examples where Rufus displays inaccurate pricing, missing price increases, ignoring discount windows, and mis...
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7:28
Are You Under-Advertising on Amazon? Here's What You’re Missing
Are your Amazon sales stuck despite good performance, especially when relying on limited advertising? This video addresses the challenge of plateaued sales, focusing on the issue of utilizing ppc brand bidding exclusively for your ...
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7:10
Why Amazon Sellers Trust MAG to Manage Their Business
How My Amazon Guy Helps You Overcome Amazon Challenges. Selling on Amazon can feel like you're walking on a tightrope, one wrong move, a suspension, or a frozen account, and your business could be on the line. In this video, we hear directly fr...
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4:12
Simple Amazon PPC Setup That Outsmarts the Algorithm
Are you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how...
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24:13
How to Rank Higher for Keywords During Low Traffic Periods – Amazon Ads Strategy
Are you struggling with low sales and traffic on Amazon, especially during the offseason or after big shopping events like Black Friday? In this video, Noah Wickham from My Amazon Guy shares proven strategies for increasing sales, improving you...
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10:29
How Amazon Sellers Will Thrive in 2025 Despite the Challenges
The world of Amazon selling in 2025 is drastically different, and it’s harder than ever to succeed. In this video, Steven Pope discusses the biggest challenges Amazon sellers face today - from China direct sellers to private label struggles. He...
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4:49
Is DSP Right for Your Brand? Learn How to Navigate the Strategy and Client Concerns
Is DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn’t perform as expected. If you're ...
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8:36
October Masterclass Replay: Boost Ecommerce Growth and Optimize Your Listings for Q4 Success
In this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tact...
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1:39:22
Make Smarter Ad Moves: Easy Tips To Save on Amazon Campaigns
Struggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies,...
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9:48
Prompt Based Advertising is here on Amazon!
A groundbreaking update is here for Amazon advertising! In this video, Noah Wickham discusses the biggest change in Amazon Ads in a long time, the ability to add prompts into your Sponsored Product campaigns. This new feature, currently in beta...
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3:48
Are You Cannibalizing Organic With Branded PPC Campaigns?
Should You Advertise on Your Own Branded Terms? Are you wondering if advertising on your own branded terms is a waste of money or if it might cannibalize your organic growth? In this video, Noah Wickham, VP of Sales & Marketing at My Amazon...
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5:49
Amazon Lets You Lock In Top Search Placement, But Is It Really Worth It for Your Brand?
Amazon has just introduced a game-changing update to self-targeting campaigns that could massively impact how sellers protect their branded keywords. In this video, we explore the new Reserve Share of Voice feature, which allows brands to domin...
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3:44
Can Small Brands Really Benefit from DSP Advertising?
In this video, we discuss effective strategies for smaller brands looking to grow outside of Amazon. Key topics include the value of Sponsored Display (SD) vs. DSP (Demand-Side Platform) advertising, as well as the role of meta advertising and ...
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3:44
Are You Doing Better or Worse Than Your Competitors On Amazon?
The video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indi...
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4:22
How We Manage Over 400 Seller Accounts and Never Miss a Beat
Ever wondered what it’s like to manage over 400 Amazon seller accounts? In this video, we dive into the challenges and strategies behind scaling a massive agency like My Amazon Guy, which handles 1,000+ brands every year. From crisis management...
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7:22
How AI Can Boost Your Amazon Sales Fast!
AI is revolutionizing how businesses operate, especially in eCommerce. In this video, we dive into why artificial intelligence is essential for Amazon and direct-to-consumer sellers in 2025. Learn how to harness AI tools to optimize your online...
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11:35
Can You Have More Than One Audience Adjustment on Amazon Ads?
Learn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon ...
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2:36
Grow Your Brand by Answering Customer Questions in YouTube Videos
YouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can br...
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5:36