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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
1803 episodes
This is What Really Happens When You Change Your Amazon Bid
Wondering why your Amazon ads aren’t showing or why your product image disappeared? This video explains what really happens when you change your bid and how it affects impressions. If your main image says “not available” or you're dealing with ...
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3:46
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Every Amazon PPC Change in 2025 Sellers Need to Know Before 2026
Amazon PPC changes in 2025 reshaped how sellers manage ads, bids, targeting, and spend across the platform. This complete breakdown covers Amazon advertising updates, new ad formats, audience targeting, automation, and reporting changes.
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40:19
Top 10 Amazon A+ Content Hacks That Work
Amazon A+ content plays a major role in product visibility, click behavior, and conversion rate. This video explains how premium A+ modules, videos, product grids, and starbursts influence buyer decisions directly on the search and detail pages...
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4:40
Branded vs Non-Branded Keywords: Finding Your Real Target Audience
To continue expanding, we must focus on finding new targets instead of just competitor campaigns. This video explains how general keywords sometimes trigger a brand's own names, requiring careful negation to improve ad relevance. Understanding ...
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5:54
2025 Amazon Breaking News Every Seller Should See
The year 2025 presented significant hurdles for many amazon business owners, with hijackings, inventory spills, and tariffs impacting seller margins. This video breaks down the major ad and policy shifts, explaining their effects on your sellin...
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28:55
Why Is Your Product Unavailable in Some Zip Codes with Plenty of Stock?
New Amazon sellers often wonder if they should trust Amazon’s restock recommendations. In this video, Noah Wickham walks through when it's okay to follow Amazon’s suggested inventory numbers and when you should start using your own forecasting ...
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6:36
Protecting Your Listings and Sales Rank After Amazon Account Transition
Transferring an Amazon seller account isn’t as easy as flipping a switch. If you’re buying or selling an Amazon account, knowing how to keep your listings active and avoid downtime is key. In this video, we break down three essential steps to p...
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4:45
Why Raising Your Prices Q4 is the Best Amazon Seller Strategy
During the holiday season, many sellers overlook a crucial tactic: raising prices. This often-underestimated strategy is one of the easiest ways to improve your online business. Learn how to succeed on Amazon by implementing smart pricing strat...
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4:29
Last Minute PPC Campaign Setup for Christmas Rush - Amazon Seller Ad Tutorial
It's PPC campaign time for Christmas. This video explains the importance of setting up a dedicated PPC campaign for your Amazon brand during the Christmas season, guiding you through the campaign builder and demonstrating how to choose campaign...
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9:50
Top 10 Amazon Seller Updates That Broke the Platform in 2025
Amazon sellers saw nonstop changes in 2025. From product title rules and feedback updates to the complete removal of FBA prep services. This video covers the most critical Amazon updates of the year and how they will impact your listings, ads, ...
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32:16
Amazon SEO Patch Notes 2026 - Rufus has This Impact
Confused if you need to optimize for Rufus? Here's why you don’t, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn’t changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing...
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18:01
How To Optimize For Amazon's Q5 - New Year, Now You Deals
The days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year...
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5:03
How Much More Will You Pay in Amazon Fees in 2026?
Amazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and...
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14:36
Why Consistency Scales - Motivational Talk by Steven Pope
Steven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video ta...
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34:05
How We Built a Pet Product Brand on Amazon From Scratch | Cologio's Story
Building a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starti...
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17:44
How to Structure Your Amazon Ads for Maximum Efficiency
Proper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ...
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9:14
How to Reduce ACOS Without Killing Your Best Keywords
Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize you...
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4:42
Amazon Rufus Price History Is WRONG! Here’s How It Hurts Your Conversions
Amazon recently made price history visible to every shopper through Rufus — but the data is wrong. In this video, I show multiple real examples where Rufus displays inaccurate pricing, missing price increases, ignoring discount windows, and mis...
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7:28
Are You Under-Advertising on Amazon? Here's What You’re Missing
Are your Amazon sales stuck despite good performance, especially when relying on limited advertising? This video addresses the challenge of plateaued sales, focusing on the issue of utilizing ppc brand bidding exclusively for your ...
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7:10
Why Amazon Sellers Trust MAG to Manage Their Business
How My Amazon Guy Helps You Overcome Amazon Challenges. Selling on Amazon can feel like you're walking on a tightrope, one wrong move, a suspension, or a frozen account, and your business could be on the line. In this video, we hear directly fr...
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4:12
Simple Amazon PPC Setup That Outsmarts the Algorithm
Are you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how...
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24:13
How to Rank Higher for Keywords During Low Traffic Periods – Amazon Ads Strategy
Are you struggling with low sales and traffic on Amazon, especially during the offseason or after big shopping events like Black Friday? In this video, Noah Wickham from My Amazon Guy shares proven strategies for increasing sales, improving you...
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10:29
Amazon PPC Country Filtering SOLVED | The Trick Sellers Miss
Amazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break do...
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2:26
How Amazon Sellers Will Thrive in 2025 Despite the Challenges
The world of Amazon selling in 2025 is drastically different, and it’s harder than ever to succeed. In this video, Steven Pope discusses the biggest challenges Amazon sellers face today - from China direct sellers to private label struggles. He...
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4:49
Is DSP Right for Your Brand? Learn How to Navigate the Strategy and Client Concerns
Is DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn’t perform as expected. If you're ...
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8:36