My Amazon Guy
Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/
My Amazon Guy
The 4 Quadrants of Client Acquisition - How My Amazon Guy Grew to $20M
Steven Pope, the Founder and CEO of My Amazon Guy, shares in his podcast the 4 key methods he used to grow his agency from $0 to $20 million in revenue.
He outlines the pros and cons of warm outreach, content marketing, cold outreach, and paid ads for acquiring clients.
Learn which strategies are most cost-effective at each stage of growth and how to choose the right client acquisition methods to scale your agency.
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Timestamps:
0:00 - Podcast guest question
0:11 - Client acquisition strategies that made Steven Pope's first $1 Million
0:32 - Content to $10M revenue
0:39 - $20M with outbound sales
0:49 - Next $50M with paid ads
1:21 - Client acquisition quad overview
1:59 - Recommend starting warm and content
2:03 - Paid ads cost passed to clients
2:16 - Ideal profit margins
2:33 - Agency success factors summary
