My Amazon Guy

Why Health & Beauty Products Need a Different Ad Strategy

• Steven Pope

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0:00 | 4:01

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Many beauty brands waste money on ads by ignoring repeat buyers and broad match keywords.
This video shows how to manage TACoS, run smarter campaigns, and grow health & beauty sales.

Want better PPC results? Download our Amazon PPC guide: https://bit.ly/448WOdl

#AmazonAds #BeautySellers #AmazonTips #EcommerceAds #AmazonPPC

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Timestamps
00:00 - What to Expect
00:10 - How to Think About TACoS for Beauty and Health
01:00 - Real Talk on Repeat Buyers and Customer Lifetime Value
01:55 - Keyword Match Types for Beauty Products
02:40 - Why Broad Match Can Save You Money
03:30 - Final Advice for Amazon Ads and AMA Invite

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Steven Pope

Host