How To Optimize For Amazon's Q5 - New Year, Now You Deals

The days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue.

Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand cart campaigns are critical right now. You’ll also learn how to adjust ads for lower traffic, when to raise bids or lower budgets, and how AMC’s audience targeting can reach customers who didn’t get your product as a gift.

Want a quick strategy review on your post-Christmas setup? Get a free ASIN audit here: https://bit.ly/43Kst2K

Not sure how to set this up for your own brand? Book a 1-on-1 call with our team and get a strategy tailored to your account: https://bit.ly/4jMZtxu

#AmazonSales #EcommerceTips #Q5Sales #GiftCardShoppers #MyAmazonGuy

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Why Q5 Is Overlooked by Sellers
00:42 – What Is Q5 and Why It Works
01:10 – New Year, New You Deal Window
01:47 – Deal Fees and Worth Testing
02:23 – Using Brand Cart Abandoners
03:13 – Buying What They Didn’t Get
03:50 – Final Push for Year-End Orders
04:05 – Adjusting Ads: Bids vs Budget
04:12 – AMC Audience Retargeting Strategy
04:38 – Category + Branded Campaign Setup
05:00 – Closing Thoughts and Final Tip
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