Why Big Brands Pay LESS for Amazon PPC (The Relevancy Secret)

Learn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance. 

In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and organic ranking signals to decide which products are most relevant for search terms.

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Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
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Timestamps

0:00 - The $7.59 Product vs. Your $3.92 Bid 
0:20 - What is Amazon Relevancy? 
0:42 - The "Deck of Cards" Analogy 
1:32 - History: The 4 Pillars of Relevancy 
2:10 - Why Big Brands Pay Less 
2:47 - The Broad Match Trap for New Products 
3:20 - How to Improve Your Relevancy Rank

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