Amazon's 75-Character Title Change: What You Need to Know

Amazon’s 75-character title limit changes how sellers write product titles, place keywords, and use Item Highlights for Amazon SEO. Amazon product title guidelines now split search terms between a 75-character item name and a searchable 125-character Item Highlights field. The video covers the 2026 rollout, Amazon AI title changes, repeated-word rules, mobile search, keyword order, testing, and seller control.

Sellers who refuse to let Amazon AI choose their highest-value keywords can schedule a listing strategy call before rankings move: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonFBA #AmazonSeller #AmazonListingOptimization

Want free resources? Dowload our Free Amazon guides here:

Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon 75-Character Title Limit Explained
00:39 - Why Amazon Shortened Product Titles for Mobile
01:14 - Amazon Title Rollout Timeline and Category Changes
01:50 - Keyword Repetition Rules for Item Highlights
02:33 - Testing Shorter Titles and Avoiding Amazon AI
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