Belly2Belly
The Belly2Belly podcast is focusing on exploring in-person B2B marketing. Our goal is to help you get the most out of your marketing and to leverage all of your business development assets.Belly2Belly is brought to you by MEET (meetroi.com) a company that specializes in helping international companies exhibit at US trade shows.
Belly2Belly
Building High-Impact Partner Marketing with HubSpot's Christi Williams
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Partnership marketing requires more than co-branded campaigns.
In this Belly2Belly episode, Bill Kenney talks with Christi Williams from HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, and building recurring partnership frameworks that drive measurable growth.
Christi shares practical advice on verticalization, accountability, and avoiding the “one-and-done” trap in ecosystem marketing.
Christi Williams
https://www.linkedin.com/in/christikeating/
---
Feel free to contact us with any questions
Bill Kenney, bill@meetroi.com
MEET, https://meetroi.com/