Belly2Belly
The Belly2Belly podcast is focusing on exploring in-person B2B marketing. Our goal is to help you get the most out of your marketing and to leverage all of your business development assets.Belly2Belly is brought to you by MEET (meetroi.com) a company that specializes in helping international companies exhibit at US trade shows.
Episodes
170 episodes
Partnerships for Native AI Companies with Chris Samila
Partnership ecosystems are evolving quickly as native AI companies scale at unprecedented speed. In this Belly2Belly episode, Bill Kenney talks with Chris Samila from Partnership Leaders about how AI companies are building partner programs, why...
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Season 5
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Episode 7
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14:59
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Partnering with AI Companies: Insights from David Winter
AI partnerships are evolving quickly, but they are not yet mature.In this Belly2Belly episode, Bill Kenney speaks with David Winter of Orion Innovation about the current AI partnership landscape and what system integrators should ...
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Season 5
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Episode 6
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14:46
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Avoiding the Most Common U.S. Market Entry Mistakes with Cameron Heffernan
Sales is the one lynchpin to U.S. success.In this Belly2Belly episode, Bill Kenney talks with Cameron Heffernan from Beyond Borders Marketing about the most common mistakes companies make when expanding into the U.S. market and ho...
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Season 5
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Episode 5
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14:28
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Building High-Impact Partner Marketing with HubSpot's Christi Williams
Partnership marketing requires more than co-branded campaigns.In this Belly2Belly episode, Bill Kenney talks with Christi Williams from HubSpot about defining a joint value propo...
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Season 5
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Episode 4
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15:00
Activating Agency Partnerships with Tom Balanda
Agency partnerships require a different mindset than traditional tech partnerships.In this Belly2Belly episode, Bill Kenney talks with Tom Balanda from Simpli.fi about building trust with agencies, adopting a give-first mentality, and c...
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Season 5
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Episode 3
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13:34
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Board-Level Readiness for U.S. Expansion With David Rose
U.S. expansion succeeds or fails at the board level. In this Belly2Belly episode, Bill Kenney talks with David Rose about why European venture-backed companies so often underestimate budgets, timelines, and go-to-market reality, and how USXP’s ...
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Season 5
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Episode 2
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11:21
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Unlocking U.S. Incentives with Upsite’s Kajal Sanghrajka
In this Belly2Belly episode, Bill Kenney talks with Kajal Sanghrajka, Founder of Upsite, about the $90 billion U.S. incentives market and why so much of it goes unused. Kajal explains how incentives work at the federal, state, and local level, ...
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Season 5
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Episode 1
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12:54
Activating Partnerships with Bongo’s Josh Kamrath
Most partner programs struggle with engagement. In this Belly2Belly episode, Bill Kenney talks with Josh Kamrath, CEO of Bongo, about how to turn more partners into top performers.Josh explains why only 20 percent of partners typically ...
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Season 4
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Episode 49
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13:36
Scaling Smart with SeedLegals’ Anthony Rose
SeedLegals helps founders scale with smarter structures. In this Belly2Belly episode, Bill Kenney talks with Anthony Rose about balancing growth bets, evolving teams, and using the Safer to protect founder equity while giving investors immediat...
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Season 4
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Episode 48
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14:50
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U.S. Go-to-Market Strategy with Greater Gain Group’s Dan Griffith
Success in the US requires more than ambition. In this Belly2Belly episode, Bill Kenney talks with Dan Griffith from Greater Gain Group about the sequencing and structure companies need to enter the US market with confidence.If yo...
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Season 4
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Episode 47
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14:54
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Building Trust in AI Content with Yana Lapitskaya of YAi Digital
AI-generated content is growing fast, but accuracy has become a real business risk. In this Belly2Belly episode, Bill Kenney talks with Yana Lapitskaya from YAi Digital about preventing AI hallucinations, protecting brand credibility, and keepi...
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Season 4
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Episode 46
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15:00
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LinkedIn Growth With Jimmi Bradbury
LinkedIn can be your most reliable growth channel when you use it with intent. In this Belly2Belly episode, Bill Kenney talks with Jimmi Bradbury about building an audience, creating helpful content, and moving qualified contacts into an owned ...
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Season 4
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Episode 45
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14:06
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Navigating U.S. Market Entry with Nelson Mullins’ Manny Schoenhuber
In this Belly2Belly episode, Bill Kenney talks with Manny Schoenhuber of Nelson Mullins about what international companies need to know before launching in the U.S...Feel free to contact us with any questionsBill Kenney, bill@meetro...
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Season 4
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Episode 44
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14:55
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Expanding to the U.S. with Enterprise Ireland’s Marisa Mannion
In a recent Belly2Belly conversation, Bill Kenney sat down with Marisa Mannion from Enterprise Ireland to discuss how companies can prepare, what mistakes to avoid, and where founders should focus their energy to make U.S. expansion a success.<...
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Season 4
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Episode 43
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10:27
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Breaking into the U.S. with Thomas Teger
In this Belly2Belly conversation, Bill Kenney speaks with Thomas Teger, founder of Konzeptt1, about how international companies can prepare for U.S. expansion...Feel free to contact us with any questionsBill Kenney, bill@meetroi.com...
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Season 4
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Episode 42
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14:31
Confidence and Guidance in U S Expansion with Neil Keenan
An Inside Look at Expanding to the U.S. - With Irish & U.S. Experts and Entrepreneurs25 September 2025, 09:00 - 13:00, Dublin, IrelandSign up for free here: https://mchattielaw.com/resources/Sept-Dublin-Event--Neil Keenan, N...
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Season 4
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Episode 41
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8:13
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Expanding into the U S with Floor Bergshoeff from TABS
Join us for: Gateway To Growth: Expanding Your Business To The USA29 September 2025, 5:00-7:30 pm, London, EnglandSign up for free here: https://lu.ma/uiu6nipe--Floor Bergshoeff, floor@tabsinc.comTABS, https://www.tabsinc.co...
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Season 4
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Episode 40
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11:27
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Hiring for U S Expansion with Adam Cruickshank
Adam Cruickshank, adam.cruickshank@vensure.comVensureHR, https://vensure.com/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/
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Season 4
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Episode 39
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12:07
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Fundraising and Expanding to the U.S. with Daniel Sawko
Join us for: Gateway To Growth: Expanding Your Business To The USA29 September 2025, 5:00-7:30 pm, London, EnglandSign up for free here: https://lu.ma/uiu6nipe--Daniel Sawko, daniel@shipshape.vcShipshape.vc..Feel fre...
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Season 4
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Episode 38
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13:42
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Plan Ahead for U S Expansion: Insights from Christi Jackson
Join us for: Gateway To Growth: Expanding Your Business To The USA29 September 2025, 5:00-7:30 pm, London, EnglandSign up for free here: https://lu.ma/uiu6nipe--Christi Jackson, Christi.Jackson@lauradevine.comLaura Devine Im...
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Season 4
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Episode 37
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11:21
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Foreign Exchange and International Banking Insights from Ben Kohler of BLK.FX
Ben Kohler, ben@blkfx.co.ukBLK.FX, https://www.blkfx.co.uk/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/
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Season 4
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Episode 36
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11:42
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Expanding Your Business to the U.S.A. w/ Russ Shaw fr Tech London Advocates & Global Tech Advocates
Join us for: Gateway To Growth: Expanding Your Business To The USA29 September 2025, 5:00-7:30 pm, London, EnglandSign up for free here: https://lu.ma/uiu6nipe--Russ Shaw, russ.shaw@globaltechadvocates.comTech London Advocat...
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Season 4
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Episode 35
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11:24
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Taxes and Tariffs: Forming Your U S Legal Entity with Sonia Kanjee from BRDG
Sonia Kanjee, sonia@brdg.usBRDG, https://www.brdg.us/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/
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Season 4
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Episode 34
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14:05
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Fundraising for International Expansion Insights from James Campbell of Walmer Group
James Campbell, jcampbell@walmergroup.com..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET,
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Season 4
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Episode 33
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13:36
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Localization Isn’t Copy‑and‑Paste Navigating U S Expansion with Allyson Stewart‑Allen
Allyson Stewart‑Allen, allyson@intmarketingpartners.comInternational Marketing Partners, https://intmarketingpartners.com/Her book "Working with Americans" - https://bit.ly/read-Working-with-AmericansDiscount code - WWA2025 for 20% ...
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Season 4
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Episode 32
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11:35
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