Belly2Belly
The Belly2Belly podcast is focusing on exploring in-person B2B marketing. Our goal is to help you get the most out of your marketing and to leverage all of your business development assets.Belly2Belly is brought to you by MEET (meetroi.com) a company that specializes in helping international companies exhibit at US trade shows.
Belly2Belly
Latest Episodes
Why Most Partners Never Produce: Insights from Jay McBain
Most companies still measure partner performance at or near the point of sale, but partners can influence a customer long before a transaction takes place. In this Belly2Belly episode, Bill Kenney talks with Jay McBain from Omdia about why most...
.png)
Building Partnerships at AI Speed with Cindy Zu
AI companies are moving faster than traditional SaaS businesses, and partnership strategies need to evolve just as quickly. In this Belly2Belly episode, Bill Kenney talks with Cindy Zu from AirOps about how AI-native companies approach partners...
.png)
Breaking Into the U.S. Defense Market: Partnership Strategies for Dual-Use Technology Companies
Entering the U.S. defense market requires much more than a great product. Success depends on understanding the regulatory landscape, building trusted partnerships, and finding the right route into the market.In this Belly2Belly episode,...
Founder-Led Sales in the U.S.: Why Hiring Too Soon Can Cost You with Dale Shephard
Many companies entering the U.S. believe hiring a local salesperson should be their first priority. According to Dale Shephard, that can become one of the most expensive mistakes founders make.In this Belly2Belly episode, Bill Kenney ta...
.png)
Partner Networks Often Fail Long Before Anyone Realizes They're Failing
In this Belly2Belly episode, Bill Kenney talks with Chris Messina from QuarqAI about why traditional partnership models break down, why treating partners as lead-generation machines creates hidden risks, and how AI is helping organizations mana...
.png)