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Belly2Belly
The Belly2Belly podcast is focusing on exploring in-person B2B marketing. Our goal is to help you get the most out of your marketing and to leverage all of your business development assets.Belly2Belly is brought to you by MEET (meetroi.com) a company that specializes in helping international companies exhibit at US trade shows.
Belly2Belly
Avoiding the Most Common U.S. Market Entry Mistakes with Cameron Heffernan
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Sales is the one lynchpin to U.S. success.
In this Belly2Belly episode, Bill Kenney talks with Cameron Heffernan from Beyond Borders Marketing about the most common mistakes companies make when expanding into the U.S. market and how to avoid them.
They discuss why go-to-market matters more than operations, how to approach early traction, why niche targeting works, and what realistic B2B timelines look like.
Cameron Heffernan
https://www.linkedin.com/in/cameronjh/
https://www.marketingbeyondborders.com/blog-posts/expanding-to-the-us-market-avoid-these-8-most-common-missteps
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Feel free to contact us with any questions
Bill Kenney, bill@meetroi.com
MEET, https://meetroi.com/