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Belly2Belly
The Belly2Belly podcast is focusing on exploring in-person B2B marketing. Our goal is to help you get the most out of your marketing and to leverage all of your business development assets.Belly2Belly is brought to you by MEET (meetroi.com) a company that specializes in helping international companies exhibit at US trade shows.
Belly2Belly
Why Most Partners Never Produce: Insights from Jay McBain
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Most companies still measure partner performance at or near the point of sale, but partners can influence a customer long before a transaction takes place. In this Belly2Belly episode, Bill Kenney talks with Jay McBain from Omdia about why most partners never produce, the 28 measurable moments in a considered purchase, and how leading ecosystems are identifying and influencing opportunities much earlier in the buying journey.
Jay McBain, Omdia
https://www.linkedin.com/in/jaymcbain/
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Bill Kenney, bill@meetroi.com
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