
MiQ Insights Track
Insights and analysis for marketers and advertisers
Episodes
11 episodes
TVs are connected - what's a marketer to do?
Even before the onset of COVID-19, connected, internet-enabled TV was rising steadily. And the pandemic has only accelerated that trend. In this episode, we're joined by Kevin van Valkenburgh, chief connections officer at Tombras and author of ...
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Season 1
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Episode 11
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26:54

What the Chinese COVID-19 recovery can teach Western advertisers
China was the first region to feel the full effect of the COVID-19 pandemic - but that means it's also one of the first to start recovering. In this episode, we speak to Brian Ecclesine, VP National Sales, China, to find out what the Chinese re...
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14:24

The future, but faster: how COVID-19 is accelerating advertising trends
The shock of the pandemic means there are more people online than ever, using digital platforms in ways they've never used them before. Listen in to hear Freddie Turner, Director of Strategy, UK and Robert Jones, Global VP Research and Insights...
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21:16

Managed service versus self-serve programmatic: the fake divide
The managed service versus self-serve divide is a false binary. In this week's episode, Charlie Neer, Chief Revenue Officer, US, MiQ, explains why - and offers advice for advertisers in navigating the vast range of options between those two pol...
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23:35

How close are marketers to the holy grail of programmatic omnichannel?
How are marketers preparing for the future of advertising? In this week's podcast, we speak to James Chandler, CMO, IAB, to talk about how close we are to achieving the holy grail of prog...
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21:31

How COVID-19 is reshaping political advertising
2020 was always going to be a big year for political advertisers and the onset of COVID-19 puts the challenges they face into even sharper relief. In this week's episode, we're joined by Melissa Kurstin, RVP, Mid Atlantic and Jesse Contario, Di...
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18:31

Why advertisers are preparing for the long haul
COVID-19 has changed everything for advertisers in no time at all. In this weeks' episode, we look at the effect those changes are having on content consumption habits, inventory, and advertising spend - and look at why advertisers are planning...
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Season 1
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Episode 5
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13:55

Computer games and cause marketing: how COVID-19 is changing gaming and giving
This week, we discuss how coronavirus is changing the audience for online gaming, and we talk to Erin Madorsky, MD of MiQ New York to discuss how cause marketers should respond to pandemic.
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Season 1
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Episode 4
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20:01

How COVID-19 is accelerating the rise of connected TV - and how advertising in China is recovering
In this episode of Insights Track, Will Green, Senior Content strategist and Robert Jones, VP Research and Insight, discuss how COVID-19 is accelerating the rise of connected TV and are joined by guest speaker Brian Ecclesine, VP of National Sa...
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Season 1
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Episode 3
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21:13

What CPG marketers need to know about COVID-19
In this episode of Insights Track, Will Green, Senior Content strategist and Robert Jones, VP Research and Insight, are joined by guest speaker John Goulding, US Head of Strategy to talk about CPG and FMCG and the impact the pandemic has had on...
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Season 1
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Episode 2
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17:03
