MiQ Insights Track

What CPG marketers need to know about COVID-19

MiQ Digital Season 1 Episode 2

In this episode of Insights Track, Will Green, Senior Content strategist and Robert Jones, VP Research and Insight, are joined by guest speaker John Goulding, US Head of Strategy to talk about CPG and FMCG and the impact the pandemic has had on grocery stores and retailers selling these goods. We look at who’s buying online and who’s still going to the store, and how we expect consumer behavior to shift as a result of the pandemic.