TVs are connected - what's a marketer to do?

Even before the onset of COVID-19, connected, internet-enabled TV was rising steadily. And the pandemic has only accelerated that trend. In this episode, we're joined by Kevin van Valkenburgh, chief connections officer at Tombras and author of Connect, Engage, Convert, a modern textbook for modern marketers to discuss how marketers need to rethink TV to make sure their content, media and measurement are all working together.