Zoo 55's Martin Trickey

In this episode of TellyCast, Justin Crosby sits down with Martin Trickey, Managing Director of Zoo 55, ITV Studios’ digital-first division. With a career spanning social, gaming, and streaming, Martin shares his insights into how audience behaviour is shifting, what’s driving the rise of FAST channels, and why major studios are fully embracing YouTube. He also reveals Zoo 55’s vision for ITV Studios’ vast content library, how they’re balancing legacy brands with new digital opportunities, and what the future of social video holds. Plus, Martin highlights the content industry story that’s caught his eye this week and shares his thoughts on the evolving role of public service broadcasters in the digital era.

Tune in for a deep dive into the future of digital entertainment and Zoo 55’s role in shaping it.

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Transcript

Welcome to TellyCast, the podcast exploring the trends shaping content creation and distribution. I’m Justin Crosby, and today, we’re diving into the fast-changing world of digital entertainment with Martin Trickey, Managing Director of Zoo 55, part of ITV Studios.

Martin has had a fascinating career across digital media - Two Four, BBC, Shed Media and Warner Brothers, and now leads ITV Studios' digital-first venture. We’ll discuss his journey, the evolution of digital entertainment, and how Zoo 55 is driving ITV Studios' digital strategy.

For over 200 videos featuring the movers and shakers of the content industry just search TellyCastTV and hit the subscribe button.

Martin, welcome to TellyCast!

You’ve been at the forefront of digital entertainment. What first drew you to this space?

You’ve worked across social, IP, and streaming. What key lessons are you bringing to Zoo 55?

FAST channels, social platforms, and gaming are reshaping the industry. Where do you see the biggest opportunities right now?

With audiences more fragmented than ever, how should content owners approach distribution?

YouTube was once a disruptor but is now embraced by major studios. What’s driving that shift?

You’re about 90 days into your role at Zoo 55. What excited you about this opportunity?

Zoo 55 marks ITV Studios’ big move into digital-first. What’s the vision behind it?

Your strategy focuses on FAST channels, digital/social, and gaming. How do these areas work together?

ITV Studios has an extensive content library. How do you decide what gets reimagined for digital audiences?

How does Zoo 55 balance engaging existing fan bases while attracting younger, digital-first audiences?

What excites you most about where digital entertainment is heading?

Is there an emerging trend that’s flying under the radar but could be huge?

And finally, if there’s one thing people should know about Zoo 55, what is it?

And now it’s time for Story of the week where my guests highlight the content industry stories that caught their eye in the past 7 days

Martin What's your Story of the Week? 

And now it’s time for Hero of the Week where my guests nominate the person or thing that deserves a shout out

Get in the Bin - person or thing they want to tell to Get in the Bin!

Thanks