.png)
TellyCast: The content industry podcast
TellyCast is the leading podcast exploring the fast-changing world of television, social video and the creator economy. Hosted by Justin Crosby, the show brings together the executives, producers, creators, platforms and studios shaping the future of content.
Each week, TellyCast dives into the biggest trends transforming the media industry — from YouTube strategy and digital-first production to FAST channels, creator-led businesses, streaming, podcasting, AI, monetisation and the evolving relationship between traditional TV and social video.
Featuring candid interviews with industry leaders from broadcasters, production companies, platforms and creator businesses, TellyCast delivers insight, strategy and practical advice for anyone navigating the new production economy.
Whether you work in television, digital media, publishing, branded content or social video, TellyCast is your essential guide to where the industry is heading next.
Episodes
270 episodes
Is Hollywood Broken? Peter White on YouTube, Netflix and the Future of TV
This week on TellyCast, Justin Crosby is joined by Peter White, Executive Editor at Deadline, for a wide-ranging conversation covering the biggest issues facing the global content business.Peter shares his perspective from Los Ang...
.png)
From Gold Rush to YouTube, AI and the Future of TV Production
What happens when two experienced television producers decide to leave the traditional TV industry and build a digital-first business from scratch?In this episode of TellyCast, Justin Crosby sits down with Pete Campion, Co-Founder of Ind...
.png)
The Business of True Crime: Building IP Beyond Television
This week on TellyCast, Justin Crosby is joined by Naomi Channell, Head of Podcasts at Curve Media and creator of some of the UK’s fastest-growing true crime podcasts.Naomi shares her journey from a 20-year career in television productio...
Andrew Eastel on Building Digital-First IP Beyond Broadcast
This week on TellyCast, Justin Crosby is joined by Andrew Eastel, Managing Director of Middlechild Productions, for a fascinating conversation about how traditional TV production companies can adapt to the digital-first production economy.<...
How Spotify Is Turning Podcasts Into the New TV Industry
Spotify is no longer just an audio platform. Video podcasts are now at the centre of its growth strategy — and according to Spotify’s Rowan Collinson, they are rapidly becoming one of the most important opportunities in the digital-first produc...
Inside Time Team’s Digital Reboot with Tim Taylor MBE
Recorded live at How to Make Money in Digital on April 20th 2026, this episode of TellyCast features Tim Taylor MBE, the creator of Time Team, in a candid conversation about bringing one of the UK’s most beloved factual format...
How Micro Drama Is Rewriting TV: COL Group’s Timothy Oh on the Future of Vertical Storytelling
This week on TellyCast, Justin Crosby speaks to Timothy Oh from COL Group, one of the biggest players in the booming micro drama business.As the company behind platforms including ReelShort, Timothy explains why short-form, vertical stor...
How Spirit Studios Is Building a Digital-First Super Indie
This week on TellyCast, Justin Crosby sits down with Matt Campion, co-founder of Spirit Studios, for a deep dive into how one of the UK’s most established digital-first production companies is building for the future.Matt explains how Sp...
How TV Producers Can Actually Make Money in Digital
The TV industry is changing fast, and traditional production models are no longer enough. In this episode of TellyCast, recorded live at How to Make Money in Digital, Anjdy Fry digs into what the digital-first production economy really looks li...
Why micro-dramas exploded in China
Justin Crosby speaks to Chinese micro-drama expert Wenwen Han, founder and CEO of the Short Drama Alliance, about how China built the world’s most advanced short-form drama economy. The conversation explores platform ecosystems on...
The Secret Digital Producers
In this anonymous edition of TellyCast, Justin Crosby is joined by two experienced digital-first producers who speak candidly about the realities of building sustainable businesses in social video, YouTube and podcasting in 2026.
Micro Drama, Vertical Storytelling and the New Scripted Economy
Micro drama is one of the fastest-growing scripted formats in global digital video, and UK producers are only just beginning to understand its scale, speed and commercial potential.In this episode of TellyCast, Justin Crosby is ...
Steve Ackerman: The Future of Audio, Video and the New Podcast Economy
This week Justin is joined by Steve Ackerman, one of the UK’s leading audio execs and former EVP and Head of Global Podcasts at Sony Music. Steve talks through three decades of shaping audio, from starting in hospital radio to building Somethin...
The State of Digital-First in 2025 and What Comes Next in 2026
In this special end-of-year episode of TellyCast, Justin Crosby looks back at 2025 and unpacks the structural shifts that have quietly but fundamentally reshaped the digital-first production economy.Drawing on reporting from The Drop, co...
.png)
How Brands Become Broadcasters: Joe Churchill on Branded Entertainment, Creators and the Future of Social Video
In this episode of TellyCast, Justin Crosby is joined by Joe Churchill, former Digital Commissioning Editor for Branded Content at Channel 4 and now co-founder of Fan Club, a digital-first agency built around brands, creators and premium social...
Sam Barcroft: News, Creators and the Big Reset Coming to Media in 2026
Sam Barcroft returns to TellyCast with a major update: he’s now Group CEO of SWNS Media Group, the UK’s largest independent newswire. In this wide-ranging conversation, Sam explains why news, social video and the creator economy are colliding f...
How Digital-First Studios Are Rewriting the Rules | Live from TellyCast Digital Content Forum 2025
Factual isn’t standing still - and this panel proves it. Recorded live at the TellyCast Digital Content Forum, this conversation digs into how the factual genre is being rebuilt for a digital-first world. Lucy Smith hosts a sharp, unsentimental...
Micro Drama: Fad or the Future? | Live from TellyCast Digital Content Forum 2025
Vertical video drama has exploded in the past year – but is it a passing craze or the next big shift in storytelling? Recorded live at the TellyCast Digital Content Forum, this session brings together Spirit Studios’ Matt Campion, T...
Colin Furze, Dose of Society & Eline van der Velden at Web Summit 2025
This week’s TellyCast comes from Lisbon and the 2025 Web Summit, featuring three standout conversations from the frontline of social video. Engineering superstar and YouTube icon Colin Furze joins the show fresh from his packed session to discu...
Thom Gulseven on Strong Watch, Channel 4 and the Future of Social Video
Strong Watch Studios co-founder Thom Gulseven joins the show to talk about building one of the UK’s most exciting digital-first production companies. He reveals how lessons learned at LADbible shaped the launch of Strong Watch with Ben Powell-J...
TellyCast at MIPCOM (Part 3) - Warren Brown, Joe Churchill, Luci Sanan, Robbie Lyle & more
In the final TellyCast MIPCOM special from Cannes, we hear from the people shaping the digital-first future of TV. Fan Club’s Joe Churchill talks about brands becoming broadcasters and his upcoming session at the TellyCast Digital Content Forum...
TellyCast at MIPCOM (Part 2) - Cecile Olsen, Matt Campion, Gerrit Kemming, Gary Woolf & more
In part two of our TellyCast MIPCOM special, Justin Crosby dives deep into the creator economy — the fastest-evolving part of the global content industry. Guests include Gerrit Kemming of Quintus Studios, Paul Telner from Viral Nation, Matt Gie...
TellyCast at MIPCOM (Part 1) — Jodie Whittaker, Emily Atack, Nella Rose, Holywater, Shaftesbury and more
TellyCast is back in Cannes for Day One of MIPCOM 2025 — bringing you the biggest new shows, the freshest formats, and the digital-first innovators transforming the global content business.Justin Crosby talks to Jodie Whittaker an...
Shaun Evans on Betrayal – Inside ITV Studios’ New Spy Thriller
Actor Shaun Evans and executive producer Tom Leggett join Justin Crosby on TellyCast to discuss Betrayal — ITV Studios and Mammoth Screen’s gripping new espionage drama.Best known for Endeavour, Shaun takes on a very di...
Inside ITV Studios’ 2025 Slate with Julie Meldal-Johnsen
This week on TellyCast, Justin Crosby is joined by ITV Studios EVP of Global Content, Julie Meldal-Johnsen, for an exclusive preview of the company’s 2025 MIPCOM slate. From high-stakes thrillers like Frauds and Betrayal, to s...
