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TellyCast: The content industry podcast
TellyCast is the leading podcast exploring the fast-changing world of television, social video and the creator economy. Hosted by Justin Crosby, the show brings together the executives, producers, creators, platforms and studios shaping the future of content.
Each week, TellyCast dives into the biggest trends transforming the media industry — from YouTube strategy and digital-first production to FAST channels, creator-led businesses, streaming, podcasting, AI, monetisation and the evolving relationship between traditional TV and social video.
Featuring candid interviews with industry leaders from broadcasters, production companies, platforms and creator businesses, TellyCast delivers insight, strategy and practical advice for anyone navigating the new production economy.
Whether you work in television, digital media, publishing, branded content or social video, TellyCast is your essential guide to where the industry is heading next.
TellyCast: The content industry podcast
Taf Makopa: Creator-Led Formats & The Future of Social Video
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This week on TellyCast, Justin Crosby sits down with Taf Makopa, founder of Mako Studios and one of the most exciting new forces in digital production. Taf reveals his first slate of four brand-funded shows with BoohooMan — including Are You Even Real?, a dating series hosted by UK rap icon Chip, and Luke Comes Home, a Luke Littler documentary featuring Angry Ginge.
In this candid conversation, Taf unpacks why talent-first formats are the future, how brand-creator partnerships are evolving, and why social video is no longer just “digital TV” - it’s its own creative economy.
Expect honest reflections on leaving Wall of Entertainment, the business of making hit social formats on a budget, and how Mako Studios plans to shake up the industry.
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