
TellyCast: The content industry podcast
A weekly podcast featuring opinionated international content industry business leaders joining Justin Crosby to discuss the week's top industry news stories. In each episode we discuss key business developments around the world and look forward to the big moments in the week ahead. New episode every Thursday.
TellyCast: The content industry podcast
Inside ITV Studios’ 2025 Slate with Julie Meldal-Johnsen
This week on TellyCast, Justin Crosby is joined by ITV Studios EVP of Global Content, Julie Meldal-Johnsen, for an exclusive preview of the company’s 2025 MIPCOM slate. From high-stakes thrillers like Frauds and Betrayal, to sun-soaked drama A Taste for Murder, bold new formats including Nobody’s Fool and Celebrity Sabotage, and powerful documentaries such as Operation Dark Phone and Poisoned, ITV Studios is showcasing one of its most ambitious line-ups to date. Julie shares insights into the creative strategy behind the slate, the global trends shaping buyer demand, and how ITV Studios is evolving across scripted, non-scripted and factual.
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Hi, I am Justin Crosby and welcome to Telecast On this week's show, I'm joined by ITV Studio's, EVP of Global Content. Julie Meld Johnson for an exclusive preview of their MIP com 2025 slate from high stakes thrillers and sun soaked crime dramas to bold new formats and powerful real world documentaries.
ITV studios is arriving in Canne. With one of the most ambitious and diverse lineups to date. We're gonna talk about the creative strategy behind the slate. Breakout titles like Fraud, betrayal, and a Taste of Murder, as well as format disruptors like nobody's fool and celebrity sabotage. Julie's also gonna share insights into the global [00:02:00] trends, the shifting demands of buyers and how ITB studios is evolving.
To meet the moment across scripted, non-scripted and factual content. Julie, welcome back to Telecast.
Julie Meldal-Johnsen: Hi Justin. How are you doing?
Justin Crosby: I'm all right. It's a year ago that we, uh, last had a chat.
Julie Meldal-Johnsen: Yep. Quite a lot's happened since then, isn't it? A lot
Justin Crosby: of water under the bridge. Yep. And the world
Julie Meldal-Johnsen: of TV and politics and everything.
Exactly.
Justin Crosby: Yeah, so much. It's, uh, quite dizzying to think about it too much. We're not gonna be talking about this, we're gonna be talking about ITV studio slate, obviously. Uh, so tell us about the slate then, in terms of, you know, what are the trends of themes that, that are shaping your slate in 2025?
Julie Meldal-Johnsen: Well, um, 2025 is a big year for ITV.
It's our, we mark our 70th anniversary. So MIP comms feels extra special for us this year. Um, we're gonna celebrate in style. We're gonna have some very special events on the stand, and we've got some, we bring some really exciting talent down to, uh, visit us and our clients there. As ever, we are trying to build a slate that really gives our clients.
Depth in the three sort of pillars that [00:03:00] we focus on of entertainment, drama, and factual content. We've been working really hard to build, as you said, what we think is one of our most ambitious slates to date. Um, and I'm really excited to share it with our clients in Cannes in just a few weeks time.
Justin Crosby: Let's get, uh, started. Let's talk about your scripted slate, first of all. Mm-hmm. Now, I guess, I mean, you've got, there's three shows we're gonna talk about. Perhaps the standout of those arguably is frauds. So, um, tell us about frauds. Give us a bit of a, a background to that.
Julie Meldal-Johnsen: So frauds is a heist. Thriller. I have personally wanted a, a heist on my slate for years.
They, but they're really hard to make and this one I feel like does stand out 'cause it's not just a heist thriller. It's also at the heart of it, a really toxic friendship and relationship between two women, brilliantly played by Sara Jones and Jodie Whitaker. It's from the Powerhouse that is monumental.
It's a co-production between them and Tea makers, uh, saran Jones' Production Company and it teams Saran monumental and, um, Annemarie Connor from the Mary Land team teams them up. Again. It's some, it's set in [00:04:00] Spain. It's a landscape we haven't seen before, I don't think. And along with all the action. Twists plots, the mini, mini, uh, heists that you expect in a heist series.
There's also a really emotional story between these two women who don't trust each other. We don't trust them. Supported by a really brilliant cast as well.
Justin Crosby: So is it your first heist commission then, or to, to, yeah, I think,
Julie Meldal-Johnsen: yeah. It, it is. I've been a fan of movies and, and series in, in that vein for a long time.
You know, it's, it's, it's, it's always a hard. Hard edge to navigate because you're with the baddies, you know, you're with, you're with the thieves and the con and the con men and women, but they're a lot of fun. Uh, the stakes are high, the drama is high. There's also really lovely dark, witty humor that flows through the whole series.
And yeah, I'm really excited to, uh, for our clients to see it.
Justin Crosby: Uh, me Too. Can't wait to see a clip of that. In fact,
Julie Meldal-Johnsen: launches on ITV really soon. On the 5th of October. 5th of October. So, fingers crossed. Yeah. Okay,
Justin Crosby: [00:05:00] fantastic. So, moving on to Betrayal. So that's a. Got a prestige espionage feel as well. And it's also a sort of almost personal, uh, domestic kind of conflict running underneath it.
Tell us more about betrayal.
Julie Meldal-Johnsen: So Betrayal, um, comes to us from Mammoth, you know, a highly experienced production company, and when you marry their experience with the brilliance of, of the writing of David Eldridge, who's who the, the playwright has written this with the preeminent the, the premium feel that Julian and Jar brings all of the shows he directs with Sean Evans, who's our protagonist.
You've just got this fantastic blend of that creates this espionage show that I think will. Stand, really stand out on the court is quite, quite a crowded mar, you know, marketplace. There's all sorts of spy shows out there and they range from really glossy action. Things like Jack Ryan, which I love, you know, to really gritty, dark, uh, serialized shows to period shows like the Americans.
It's a huge, it's a huge genre really. [00:06:00] But with betrayal, I think we've got something with really tight plotting. Even the most particular of Le Carri fans would, would appreciate, uh, with a really emotional, um, story. Sean Evans plays this, um, this man John who's, he's, he's embattled on all fronts. He's fighting to save his marriage and his family.
He's fighting to save his job, potentially even his freedom. He's really in the cross hairs, and meanwhile, he is also trying to save the country and, you know, un unearth a, a dastardly plot. You know, Julian Gerald brings a really cinematic scope. To the series, but with, you know, within that is also a really grounded, very sort of quintessentially British character drama.
Justin Crosby: And Sean Evans is obviously star of a number of projects on I CCB Studios mm-hmm. Over the few years. Mm-hmm. Obviously he works really well for you. He, he does, he does
Julie Meldal-Johnsen: endeavor. His, his world, his world renowned friend Endeavor, hugely beloved from that show. He was fantastic on vigil. Yes, we are very, very happy to have Sean back, back at the forefront of our slate again.
Justin Crosby: And, and rounding off this [00:07:00] trio of, uh, scripted focus shows are, is a taste for murder. Which is based in Capri, obviously, which is a, it is, it's a very different kind of crime drama. Just expand on that a little bit because it's, it, it mixes kind of Italian culture and food as well, uh, as well as, you know, perhaps other elements of crime drama that we might be more, more used to.
Julie Meldal-Johnsen: Yeah, I think, I think in Taste for Murder, we, we have a quin, you know, a fantastic escapist blue sky crime drama, obviously ITV studios as we are known for our crime. We've got crime that's serialized and episodic, that's dark and funny and cozy. We've got a very, very deep, strong slate of, of crime for, for all different types of buyers.
With from Eagle Eye, we've a taste for murders. Just brings a a, a joy that I think will really, really stand out. The stakes are high, don't get me wrong. There's proper murders. Joe Matram, who's a protagonist, he's played by, um. By Warren Brown. He's, you know, he's, he's a, he's a cop. He's a proper cop. [00:08:00] He's gone, he's taken his daughter Angelica, back to his dead wife's family.
They're grieving, they've lost their wife and mother recently. Uh, he takes a sabbatical and they go really to lick their wounds, reconnect with family. His in-laws run a, a gorgeous Italian restaurant set on Capri. Uh, inevitably one of them gets, gets, um, involved in a murder case. Is, is the chief suspect.
So, Joe. Uh, throws off his sabbatical and, and jumps in to help uncover the, the, the truth and help him. Um, and so we kick off, you know, an episodic crime of the week. But the, the Italian setting, it's escapist, it's gorgeous. I mean, it's drenched in sunshine. It's beautiful. It's a proper escape for any audience sitting down in front of their tv.
But it's, but it's a bit different as well. There's again, an emotional through line that I think potentially epitomizes our slate this year. There's, they're a family. Um, they, they're reconnecting with each other, along with, with solving. You know, really quite high stakes crimes.
Justin Crosby: [00:09:00] So food plays a central role in this series, as well as Capri, almost as a, as a character in its own right?
Mm-hmm. So tell us about that, because that's, that's not a, a normal sort of blend that you see in, in, in crime drama.
Julie Meldal-Johnsen: Yes, it does really stand out. It's, um, so food is, it's, it's obviously there in the title they're running, they're working in a restaurant. But food is really an emblematic theme for each different episode.
It's, it, it represents the family healing with each other. Working with food, creating food and eating food together as a family is helps them to heal. But also, um, in thinking about food and working with food, it sometimes helps Joe to just reevaluate things and see things through a different lens. And quite often that helps him reevaluate the case he's working on and actually help him see it in a different way and help and help solve it through that.
But it also just gives us, as the audience a sort of sumptuous feast for our senses, and along with Capri in the gorgeous setting [00:10:00] really makes this, uh, a treat.
Justin Crosby: Yeah. Well, I love Italian food. Mm-hmm. So, uh, I, I can't wait to see more of this. And, and obviously that food also plays a kind of key role with him connecting with his daughter as well, which is.
A father connecting with his teenage daughter. It's often not the easiest of relationships, but that sort of, it, it, it really does play that sort of binding of the family together. Yes.
Julie Meldal-Johnsen: I'm sure parents out there know that sometimes, you know, having the con those tricky conversations in a car where there's something else going on.
Often, often really helpful in this, in working with food and creating food together, it gives them an opportunity to, to mend. Mend broken hearts, essentially.
Justin Crosby: Yeah. Yeah, that's right. And this is from the, uh, the team behind Walter Presents, isn't it? Yes,
Julie Meldal-Johnsen: yes. It's from, from the Eagle Eye team. We actually boarded the project before they became part of the, the ITV studios family.
But we were very excited about it. They, they just so brilliant at doing this. I'm so enjoying bookish, not ours, unfortunately, but they, they really, really know how to craft these stories really well.
Justin Crosby: So let's [00:11:00] talk formats there. Nobody's fool. Uh, is the first one on the slate when, when it comes to format.
So that's from Lifted, obviously the home of, uh, love Island. Yeah. And uh, I'm a celebrity. And also, uh, nobody's hero who Yes. Uh, also produced, uh, sugar Rush. Tell us about this format.
Julie Meldal-Johnsen: So this is a really exciting format. We've, we've got not one, but, but four actually exciting formats. We, we, we are launching it, um, in Cannes, uh, later this month.
Nobody's hero or jaunt and Chris are, are an amazing creative team. They are hilarious, dynamic, full of energy, and I think nobody's fault just is. It's just a brilliant creation that comes out of them and teaming them up with the experience that that lifted has in producing really, you know. Big studio game shows is brilliant.
It's a quiz show meets reality show. It's completely different. It's not, it's not about how clever you are, but how clever other people think you are. The hosts are Danny Dyer and Emily Attack. It's, it's daring. It's buzzy. I think it's gonna get a lot of [00:12:00] attention when we launch it. Yeah. Fantastic. On, on Sunday of mit com.
Justin Crosby: So moving on. Celebrity sabotage. That's really again about flipping the script, isn't it? It is, it is. Yes. Tell us more about that.
Julie Meldal-Johnsen: So celebrity sabotage is from Lifted again. It's also for ITV. It is jam packed of fun entertainment, uh, chaos at at its heart. It's, it takes the conceit that, uh, contestants are in what they think is a reality show.
It can be any different reality show that you can think of, and for each different territory could adapt the, those, that element of it to be shows that feel familiar to their audience. It's all a fake. Behind them and, and the audience will see a team of celebrity saboteurs. Who are there to make their lives held essentially, but in, in sabotaging their fake reality show, we'll be building a prize pot up for them.
So there's, there's not a spirit of meanness. The whole feel of it is fun and chaos. Uh, and the celebrities are building [00:13:00] up prize pots for the contestants to win, but they just can't get caught. Right. And that's the, it's quite hard. Uh, this is one of the hardest shows to do an elevator pitch for, but it's, uh.
It's, but yeah, we'll, we'll see more of it later, early next year. I think we'll just come to expect, uh, the unexpected.
Justin Crosby: So, worlds Apart is a really ambitious idea and, and another new, uh, format for the slate. And that's from South Shore, isn't it? Which is, which is interesting. Yeah. South
Julie Meldal-Johnsen: Shore are on fire.
They're doing fantastic work, getting commissions left, right, and center. I love world support. It is so simple. It's travel log meets reality and adventure. It's te it teams up a teenager who's never traveled outside of the UK in many cases, along with a, a much older person, 60 plus who, who may be traveled but feel like they're traveling days are well behind them.
Takes both of them completely outta their comfort zone and puts them in a country, in, in the case of the series as Japan to to, to essentially a, a good [00:14:00] old fashioned treasure hunt with clues that force them out of their comfort zone, create a relationship between them. It's beautifully shot South Shore focused on shooting more like a documentary than a, than a reality series, and that gives the, the contestants and us time, time to really look at.
Feelings that, that, that are, that, that are going on. And I think, yeah, make it, make it really special and, and, and stand out.
Justin Crosby: And what sort of toe are you going for here? Is it sort of emotional, adventurous, or It's a bit
Julie Meldal-Johnsen: of both. It, it is emotional, it's exploratory. It does feel more like a documentary than a reality show.
And. I, I think it'll feel quite uplifting and it will, um, it'll get a lot of people maybe off, off their couch look, you know, looking to, to, to get out of their, out of their immediate surrounding, out of their bubble and into the world and explore. Relationships beyond just their immediate,
Justin Crosby: we all need a bit of uplifting.
Yeah.
Julie Meldal-Johnsen: Yeah. And I think, I think all three of those formats are [00:15:00] all in, in their own way, escapist either, either through seeing something completely different, being completely, you know, crazy and fun, but all of it's about entertaining and getting, getting. Yeah. Escaping.
Justin Crosby: So ITV studios is really pushing into like curated verticals.
Yes. Uh, if you like, with House of Nature and House of Crime, tell us about the thinking behind that.
Julie Meldal-Johnsen: It stems from an embarrassment of riches. You know, when, when you're fortunate enough to have. Such a deep sort of bench strength in certain genres. How do you market that? How do you make sure that each show gets, gets its own chance in the, in the limelight?
And that, that our clients know that if they're looking in a particular genre, they know where to come. So we've, we've, we're lucky enough now to have the depth of content for both in the, both the nature, uh, genre and crime to extend that house brand to House of Nature. But at the Behind It All course, obviously some really amazing shows.
On the nature front, we've been building over the last 10 years a really strong natural history slate, [00:16:00] extreme Earth ages of ice, which, which our clients will be really familiar with already. Kane is a turn of secret garden. It's from Pli Soul. It's uh, it's blue chip natural history, but in our back, in our backyards, in our back gardens, it's set in the uk the, the, the series, and it takes five different gardens, a river garden, a wild garden, a city garden, a woodland garden, and gives the blue chip treatment.
The PLI soul do so well. The, the science, the research, the time with the cameras, the tech and the gizmos to get incredible footage. They've, they've. Captured some amazing firsts. We, and just the, the nature and the life and death and high stakes going on, you know, 10, 10, 20 feet away from us. Yeah. Away from all of us.
Justin Crosby: Yeah. Well, it's so, it's so easy just to sort of overlook what's in your back garden, isn't it? Yeah. And understand what the nature is. Literally, if you were yards away from where you're sitting and.
Julie Meldal-Johnsen: So I think this feels really accessible. Um, we've seen a lot of lions and elephants, and there's some, you know, that, that's high drama.
This brings it all a bit, all a bit closer to home, and it's, and it's [00:17:00] getting a lot of traction internationally as well.
Justin Crosby: So Rise of Jaguars is the next show on the slate, uh, when it comes to natural history. Tell us about Rise of Jaguars.
Julie Meldal-Johnsen: The biggest concentration of Jaguars in the world is in the Pannel in Brazil.
Just two years ago, there was a horrible fire that just burnt through. Huge, huge swathes of it. There's a scientist there who's been following Jaguars for years and years and years, and this is her exploration into how and if the Jaguars can come back, how they can adjust and find home again after this, after this very, very devastating event.
It's beautiful. I mean, jaggies are such gorgeous creatures. This is incredible access that we've got. Um. It's really grabbing it, our client's interests around the world, and I think it'll be a phenomenal piece of television.
Justin Crosby: There's a common theme, as you mentioned, a number of your recent wildlife and, uh, documentary series is that, you know, there is that obviously conservation message in there.
Mm-hmm. But there's, it's also, there's an element of being uplifting and it's, it's not sort of, it's not [00:18:00] teaching and downbeat. It's very much about not inspiration, not, it's not
Julie Meldal-Johnsen: preaching. Right. P preaching, it's it's entertainment, it's, it's giving a climate change message. Through stealth by introducing us all to these incredible characters that are surviving against the odds that that creates that drama secret garden, which we talked about before.
You know, in each episode there, there we spend some time to understand what we, the viewers can do to help our gardens. Little things we can all do to increase the D diversity and increase the. The wildlife and plant life in our gardens that we, that we can control. So it's, it's you. I think it's very hard to do natural history without that.
But the key is, is to avoid the soapbox.
Justin Crosby: So let's move on to True crime now, Julie. Yes. Operation Dark Phone.
Julie Meldal-Johnsen: Talk about the importance of access. I mean, you know, access is all, isn't it? In, in, in crime documentaries. Dark phone comes from the garden, obviously the makers of 24 hours police custody. And really it was because of that show that they were in situ to find this incredible story and be there as the story [00:19:00] was breaking years ago.
By the time the lawyers and everything has gone through court, we, we've had to wait patiently in the wings for, for years to, to bring this, this, um, this incredible story to screen. But it's, um. We, you are watching that the police officers as, as they managed to decode, anchor chat, which is a system that the really, really awful, uh, OCG gangs are using to send messages that you can't quite believe that you are, that you are reading for 60 days.
The police had to pretend they, they hadn't cracked it and really try and preserve life and get the evidence they needed before breaking this, this code and, and bringing these criminals to justice
Justin Crosby: so they were aware of. Just very looking at all these messages coming past and just sitting and waiting and having
Julie Meldal-Johnsen: to play that game.
Yeah. Obviously with huge stakes, it's huge. Lives at stakes, it's beautifully done. Uh, I think the Garden have really brilliantly used, you know, re elements of reconstruction, real life and um, and I think you just see [00:20:00] how. We, you know, we imagine these, these gangs as being really sophisticated and organized, and they are.
But what you realize watching this is, is how ordinary and in, in, and in, you know, in ordinary places, in an ordinary real life, they're, they're operating, which is scary.
Justin Crosby: So, ITV studios obviously become known as one of the leaders in True Crime, and the next show we're gonna talk about is poisoned, which is a really extraordinary piece of journalism.
Julie Meldal-Johnsen: Yeah, yeah.
Justin Crosby: Um, te tell us about poisoned.
Julie Meldal-Johnsen: Poisoned is a documentary. It, it, uh, aired on channel at channel four this summer. It's, it, it, it is very powerful, harrowing. It's a proper piece of journalism. James Beal was working as investigative journalist. He uncovered it was Tom Par it's case and really started digging deeper and he found the, the trail led to this, this Canadian man, Kenneth Law.
It was a chef actually, and he. He was sending out poison package. He was predating on people in their, really, in their sort of darkest hours and hours of needs on these forums and helping them essentially to commit [00:21:00] suicide and literally posting deadly poison through the package. It was global. They haven't probably uncovered the extent of the deaths he caused.
He is facing, he is facing trial currently in Canada. It's incredibly powerful journalism. Uh, we are really, really proud to have it on our slate and it, it's challenging, it, it does make you really question humanity and what, what, what the human beings out, what human beings out there are capable of. But it's very, it's, it's, it's very powerful stuff.
Okay. Alright. Definitely worth, worth watching.
Justin Crosby: So we're gonna be a bit more uplifted now, Julie. And we're gonna be talking about Love Island, USA and we're gonna be talking about your franchises and grow mm-hmm. Global Hits. Mm-hmm. Obviously, this is one of the biggest that you have. I mean. It's broken records across pea peacock, broken records.
Yeah, yeah. This year. I mean, what, what's the secret sauce behind it? Now,
Julie Meldal-Johnsen: I can't remember if you asked me that last year, Justin, because last year broke records too. I mean, season six last summer broke all records and absolutely broke through and became a, you know, cultural phenomenon. And then this year.
It, it just took all of that and, and, and went up next level again. [00:22:00] They were watching parties, people, men were going to watch it in bars. It just completely overtook social media. The secret sauce. Gosh, if only we knew what exactly it was and we could bottle it. You know, it's some, I think that the change of host last year, Ariana Maddox, she's fantastic.
She brought her fans with her. She would just bring something different to fantastic casting, a really active social media strategy. And word of mouth and popularity. I think maybe we are developing a theme of escapism today. Um, Kenneth, Laura aside, um, because I think it is in, you know, in tough times it Love Island is, is pure escapism.
It's uniting us. It's represents something we're all looking for. We can all talk about love and relationships. Bloody hard they are without talking about, you know, politics or anything else. So I think it's, I think it's escapism and it's really, really caught fire. Fantastic to see. And it, it's universal and it's, and it's, and
Justin Crosby: it's traveling incredibly well as well.
It
Julie Meldal-Johnsen: is, it is. It is certainly is on social media as, as well [00:23:00] as, you know, but broadcasters around the world. Yeah. Yeah. Fantastic. Yeah. Yeah.
Justin Crosby: Well, one of, uh, you know, a huge hit to, to end on Julie. So listen, thank you so much for joining us. So from Blue Chip Docs to psychological thrillers and mischievous new formats.
This slate really stretches across the map. What's the common thread that you would say that, that, that pulls all of these, uh, together? Is there one?
Julie Meldal-Johnsen: Uh, well variety. So, so, so, so our clients are worldwide. They're global. They pay they tea, they free tv, they public service broadcasters, they commercial broadcasters.
So we have to have a slate that, that is varied. So variety is absolutely key. So hopefully we've got different things for different people. I'm really, you know, strongly believe that. Common thread is quality, really good access, really good talent from, you know, producers that are really brilliant at their craft.
And I think in this current environment, it is tv we are making shows that can help, help entertain, uh, provide escapism, provide thought, be [00:24:00] thought provoking. So hopefully that is a thread that you'll see through throughout the co, throughout the slate.
Justin Crosby: Yeah. So final question then. Mm-hmm. Um. If there was one title on the slate, the international buyers might not be paying enough attention to.
Can you gimme one title that you think that they might, uh, have a close look at?
Julie Meldal-Johnsen: Oh, Justin, you've saved the tricky one till the end. Uh, 'cause how can I pick just one? Yeah, I'm gonna be. A little bit coy about it and pick a, a section of our slate, which our is our Australian drama. Um, we've had some really, really strong offerings from Dan under, from after the party, which Lingo made, it's a New Zealand production, was for the, for TV nz and a BC.
There's been award-winning. My very firm favorite Austin, which, which, which I love and has done so well for the BBC, but there's some, we've got some really exciting. Crime dramas coming up, watching you is, is already getting attention. So that's not the answer to your que question [00:25:00] watching you, which launches on Stan this week.
But there's two coming up that I, if I'm you guys, I would, I would be pestering your, your sales contacts for one is called Run. It's from Warner Brothers. It's full Foxtel. It's true crime. It is awesome. It is so exciting what we're seeing. It has got adrenaline, it's got class, it's got cinema. Really, really special.
And the other is just in production. It's called the killings at Paris Station from, from Mark F's company. And it's, it's a ble, it's a genre blending between crime. A little bit of supernatural something and is looking really, really special.
Justin Crosby: All right, fantastic. Well, we can't, can't wait to see more of those with everything from primetime thrillers to natural history international formats and Blockbuster Factual ITV studios 2025 Slate really shows the breadth and ambition of what global buyers are looking for right now.
Huge thanks to you. Thanks Justin. Uh, Julie Melville Johnson there for helping me and taking us. Inside the creative [00:26:00] thinking behind this year's lineup. So if you're heading for mcom, make sure to check out the full slate at ITB Studio Stan. And for more insight interviews and industry intel, subscribe to Telecast wherever you get your podcasts.
We'll see you m.