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TellyCast: The content industry podcast
TellyCast is the leading podcast exploring the fast-changing world of television, social video and the creator economy. Hosted by Justin Crosby, the show brings together the executives, producers, creators, platforms and studios shaping the future of content.
Each week, TellyCast dives into the biggest trends transforming the media industry — from YouTube strategy and digital-first production to FAST channels, creator-led businesses, streaming, podcasting, AI, monetisation and the evolving relationship between traditional TV and social video.
Featuring candid interviews with industry leaders from broadcasters, production companies, platforms and creator businesses, TellyCast delivers insight, strategy and practical advice for anyone navigating the new production economy.
Whether you work in television, digital media, publishing, branded content or social video, TellyCast is your essential guide to where the industry is heading next.
TellyCast: The content industry podcast
TellyCast at MIPCOM (Part 2) - Cecile Olsen, Matt Campion, Gerrit Kemming, Gary Woolf & more
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In part two of our TellyCast MIPCOM special, Justin Crosby dives deep into the creator economy — the fastest-evolving part of the global content industry. Guests include Gerrit Kemming of Quintus Studios, Paul Telner from Viral Nation, Matt Gielen — digital media entrepreneur and former CEO of Electric Monster, Tobias Hoss from Lunar X, ITV Studios’ Cecile Olsen, Spirit Studios’ Matt Campion and All3 Media International's Gary Woolf.
They discuss how traditional media is finally embracing YouTube, how creators are becoming full-scale studios, what investors are looking for in digital IP, the rise of micro-drama, and how AI is reshaping factual production. Recorded on the Croisette during MIPCOM 2025, this episode captures the energy of a TV industry in transition — from broadcast to social-first and beyond.
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