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TellyCast: The content industry podcast
TellyCast is the leading podcast exploring the fast-changing world of television, social video and the creator economy. Hosted by Justin Crosby, the show brings together the executives, producers, creators, platforms and studios shaping the future of content.
Each week, TellyCast dives into the biggest trends transforming the media industry — from YouTube strategy and digital-first production to FAST channels, creator-led businesses, streaming, podcasting, AI, monetisation and the evolving relationship between traditional TV and social video.
Featuring candid interviews with industry leaders from broadcasters, production companies, platforms and creator businesses, TellyCast delivers insight, strategy and practical advice for anyone navigating the new production economy.
Whether you work in television, digital media, publishing, branded content or social video, TellyCast is your essential guide to where the industry is heading next.
TellyCast: The content industry podcast
Sam Barcroft: News, Creators and the Big Reset Coming to Media in 2026
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Sam Barcroft returns to TellyCast with a major update: he’s now Group CEO of SWNS Media Group, the UK’s largest independent newswire. In this wide-ranging conversation, Sam explains why news, social video and the creator economy are colliding faster than anyone expected — and what that means for producers, brands and the entire media landscape.
Sam breaks down the future of news in a video-first world, how SWNS is reshaping itself across six companies, and why trust, truth and journalistic rigour are becoming more valuable as AI-generated content floods feeds. He also gives a brutally honest diagnosis of the UK’s collapsing documentary ecosystem, why most TV producers misunderstand YouTube, and what it really takes to build a sustainable content business in 2026.
The conversation digs into creator M&A, branded content, subscription models, the rise of news influencers, vertical video, micro-drama, Goalhanger’s expansion, TikTok’s disruption of YouTube, and the biggest consolidation moves sweeping global media. Sam also shares his story of the week, his hero of the week, and who he’s putting in the bin.
A sharp, punchy, essential episode for anyone navigating the new production economy.
#TellyCast #SamBarcroft #DigitalFirst #SocialVideo #CreatorEconomy #NewsMedia #YouTubeStrategy #MediaTrends
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