TellyCast: The content industry podcast
TellyCast is the leading podcast exploring the fast-changing world of television, social video and the creator economy. Hosted by Justin Crosby, the show brings together the executives, producers, creators, platforms and studios shaping the future of content.
Each week, TellyCast dives into the biggest trends transforming the media industry — from YouTube strategy and digital-first production to FAST channels, creator-led businesses, streaming, podcasting, AI, monetisation and the evolving relationship between traditional TV and social video.
Featuring candid interviews with industry leaders from broadcasters, production companies, platforms and creator businesses, TellyCast delivers insight, strategy and practical advice for anyone navigating the new production economy.
Whether you work in television, digital media, publishing, branded content or social video, TellyCast is your essential guide to where the industry is heading next.
TellyCast: The content industry podcast
How Micro Drama Is Rewriting TV: COL Group’s Timothy Oh on the Future of Vertical Storytelling
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This week on TellyCast, Justin Crosby speaks to Timothy Oh from COL Group, one of the biggest players in the booming micro drama business.
As the company behind platforms including ReelShort, Timothy explains why short-form, vertical storytelling has exploded in China and the US, why it is now starting to spread across Europe, and what it could mean for broadcasters, producers and content businesses in the UK.
The conversation explores why micro drama has already overtaken the Chinese box office, how companies are making tens of millions of dollars from series costing a fraction of traditional TV budgets, and why the next battle will be fought over monetisation, IP and audience ownership.
Justin and Timothy also discuss why British audiences may need their own version of micro drama, why the current content often feels too “cheesy” for UK viewers, and how broadcasters could reinvent familiar brands and soaps for a vertical, mobile-first world.
Inside this episode:
– Why micro drama has become one of the fastest-growing sectors in global entertainment
– How COL Group built a global micro drama empire
– The role of apps including ReelShort in driving the market
– Why UK broadcasters and producers are starting to pay attention
– How data, testing and constant iteration drive success in social video
– Whether micro drama will eventually move onto platforms like YouTube, TikTok and streaming services
– Why the future of digital-first storytelling may depend on creating local content for local audiences
If you want to understand where the next wave of social video and digital-first entertainment is heading, this is an episode you do not want to miss.
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