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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
27 - Marketing Lessons Small Business Owners can take from Netflix
In this week's episode, I delve into lessons can small business and entrepreneurs learn from the world’s biggest streaming service NETFLIX. It’s a great episode with lots to learn so get your pen ready to take notes!
How many of you remember back in the day going to the video store on a Saturday night and spending what felt like hours trying to decide on a movie to watch.
If you are a little younger than me you won’t remember this struggle but this is what inspired the movement of Netflix. They saw an opportunity and the universal struggle of late fees and their model completely wiped that out. Flash forward to today and it’s one of the biggest streaming services in the world with over 192.95 million paying streaming subscribers worldwide.
Links from the show:
Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar
Episode 25 - Copywriting that Converts : A step-by-step guide
https://www.buzzsprout.com/1074400/5960503-25-copywriting-that-converts-a-step-by-step-guide
Episode 17 - The Key to Creating Viral content on Instagram
https://www.buzzsprout.com/1074400/5115958-17-the-key-to-creating-viral-content-on-instagram
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