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LEADERS IN SALES
The LEADERS IN SALES Podcast is for CROs and senior B2B sales leaders responsible for real revenue outcomes.
If you want to learn from peers who’ve already made the calls, this show is for you. Each episode features candid conversations with sales leaders discussing how revenue decisions actually played out, from navigating longer sales cycles and leaner teams to aligning go-to-market roles and leading under sustained pressure.
LEADERS IN SALES
Shortcast: How to Grow Your Business Using a 4-Part Content Marketing Framework – with Brendan Hufford
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Is content marketing dead?
These days, many businesses pump all their marketing budget into running ads.
But are they getting better results than they would with organic growth strategies?
In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework.
You’ll learn:
1. Brendan's 4-part content marketing framework that sees the most success
2. What B2B Leaders should stop doing to grow their business
3. The 2 biggest misconceptions about B2B content marketing
About Brendan:
Getting results via his 4-part SaaS growth framework is what Brendan does. Having led and scaled growth teams at two agencies, most of the clients Brendan worked with didn’t want (or need) a 6-12 month marketing engagements. He knew there was a better way, so he created his service.
Find Brendan on LinkedIn: https://www.linkedin.com/in/brendanhufford/
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About Growth Sprints:
Growth Sprints helps to take SaaS companies from $10M to $100M ARR. Using their SaaS Growth Sprint Framework, they help SaaS companies increase revenue from Google through short, focused marketing sprints.
Website: https://growthsprints.co/
Industry: SaaS, SaaS growth und SaaS marketing
Company size: 2
Headquarters: Chicago, USA
Founded: 2021
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.
We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.
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