The Optimal Aging Podcast
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
The Optimal Aging Podcast
7 Keys to Showing You Want People over 50 in Your Gym or Studio
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Jay Croft
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Episode 61
This week, I share the story of Bruce, a retired doctor who encountered some unwelcoming gyms before finding the right one.
It shows how important it is that you communicate to prospects and clients that you want their business.
Here are 7 steps to make sure you’re sending the right signals.
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
Prime Fit Content – The right marketing material to reach people over 50
The original “Nightmare Alley”