The Optimal Aging Podcast Podcast Artwork Image

The Optimal Aging Podcast

Jay Croft

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

Recent Episodes

Let's Talk about Menopause and How to Help Women Stay Fit, Well and Active. With Selene Yeager.September 21, 2021 Episode artwork How to Improve Your Content Marketing and Tell Awesome Stories about Fitness over 50. September 14, 2021 Episode artwork How You Can Help People over 50 Get Fit after They Face a Turning Point. With trainer, author and podcaster Christine Conti. September 07, 2021 Episode artwork Would You Like an Audience of 2 Million People for Your Over-50 Fitness Business? Here's How One FitPro Did It. Ep. 43.August 24, 2021 Episode artwork Can ‘Nurse-Coaches’ Help Bridge the Gap Between Healthcare and Fitness after 50? With Nicole VienneauAugust 17, 2021 Episode artwork Financial Fitness and Physical Fitness over 50 Are A Lot Alike: With Financial Planner Murs TariqAugust 10, 2021 Episode artwork Built to Grow, Including Fitness over 50: Gym Owner and Entrepreneur Tim Lyons Knows the Power of MarketingAugust 03, 2021 Episode artwork Exercise vs. Dementia, Alzheimer's: Bringing Brain Health and Physical Fitness Together, with Martin Pazzani and John Spence of Act!vateJuly 20, 2021 Episode artwork How to Crush the Anti-‘Dad Bod’ Market for Men Who Want to be Fit over 50. With Mike Warren of Australia’s Ditch the Dad Bod.July 13, 2021 Episode artwork Let's Talk about Time and Money in Selling Fitness to People over 50.June 29, 2021 Episode artwork Gym Owners, Here's How to Use the Right Words and Images to Appeal to the Over-50 Fitness Market. June 21, 2021 Episode artwork To Grow a Fit Over 50 Business, Focus on Client Engagement and Retention, with Sumit Seth of NaamlyJune 15, 2021 Episode artwork First A Gym, Then A Podcast, and Now A Book -- Jim Adams Expands His “Masters in Fitness Business” Brand June 08, 2021 Episode artwork Fit-Over-50 Professionals Share Lessons Learned from the Pandemic, and a Look at What’s Coming, with Dan Ritchie, Dr. Emily Splichal, Paul Holbrook and Dianne BaileyMay 25, 2021 Episode artwork Plant-Based Eating and Living on the Road, with Bruce and Mindy Mylrea of One Day to Wellness May 18, 2021 Episode artwork Building Community, Helping People over 50 Stay Fit and Engaged, and What We Can Learn from Drag Queens, with Lawrence BiscontiniMay 11, 2021 Episode artwork Tai Chi for Baby Boomers and Military Veterans, with Master Instructor David-Dorian Ross May 04, 2021 Episode artwork Training People Over 50 for Mountain Biking, Hiking, Spartan Races and More, with TRX’s Renae McCloud April 27, 2021 Episode artwork Make the News: Get Free Local Media Coverage for Your Over-50 Gym or Fitness Studio, and Other Tips for Your Post-Pandemic Marketing PlanApril 20, 2021 Episode artwork Creating Your Own Successful Fitness Brand, with Sue Hitzmann of the MELT MethodApril 13, 2021 Episode artwork How to Get Gym Customers Back after the Covid-19 Pandemic, from Three People Who Are Doing ItApril 06, 2021 Episode artwork What's Your EQ? Emotional Intelligence Can Grow Your Fitness Business, with Lindsay Vastola March 30, 2021 Episode artwork We’re at a Unique Point in the Global Push for Fitness Over 50 -- with Colin Milner of the International Council on Active Aging March 16, 2021 Episode artwork From Trainer to Chiropractor to Integrative Movement Specialist, Dr. Evan Osar Shares Tips for Growing Your Fitness over 50 Business March 09, 2021 Episode artwork Does your fitness business have a crisis communications plan? Here's why and how to start, with communications expert Cindy MillerMarch 02, 2021 Episode artwork