The Optimal Aging Podcast Podcast Artwork Image

The Optimal Aging Podcast

Jay Croft

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
Over-50 Fitness in the Longevity Economy: Growing, Changing and Huge Opportunities, with Content Guru Brian ClarkSeptember 19, 2023
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Writing Hacks, Content Tips, and How Fitness is a Lot Like Writing: I'm in the Hot Seat This Week. September 12, 2023
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Artificial Intelligence and Fitness over 50: How AI Can Help You Grow Your Business. September 05, 2023
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Season 2 Preview: We're Back and Tackling AI, Gen X and Lots More about Fitness over 50August 29, 2023
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A Government Report Focuses on Over-65 Fitness: How to Use It to Grow Your Business.July 06, 2023
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Fighting for Life: How Boxing Helps Parkinson's Patients, with Chris Timberlake of Rock Steady Boxing.June 22, 2023
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Women over 50 at War with Their Bodies: Get Off the Dieting Rollercoaster and Find 'Body Peace.'June 13, 2023
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Community Involvement Is Key to Growing Your Fitness Business: With 'Mayor' Rocky Snyder of Santa CruzJune 06, 2023
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We Need to Talk about Muscle after Age 50: Plus 3 More Topics You're Not Talking about Enough (Even If You Think You Are)May 18, 2023
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Find Fitness Content Inspiration Everywhere -- Even at a Taylor Swift Concert. PLUS: 15 Tips to Always Have Ideas.May 12, 2023
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How to Stand Out with a 'Fans First' Approach to Fitness over 50May 04, 2023
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Unplug Your Content! 10 Tips for Promoting Over-50 Fitness in the Real World. April 26, 2023
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Jacked at 60? One Man’s Amazing Transformation and What It Means for Marketing Fitness after 50. With Rami Odeh.April 19, 2023
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Our 100th Episode! Celebrate with 10 Highlights from Leaders in Fitness over 50April 13, 2023
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Help Fitness Clients over 50 Write Their Own Hero’s Journey: It’s Not About YouMarch 30, 2023
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Relentless Positivity: The Power of a Good Attitude in Growing Your Fitness Business and Helping Mature ClientsMarch 16, 2023
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Stop Making These 5 Website Mistakes That Cost Your Fitness Business Clients Over 50 -- And Money. March 01, 2023
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Money, Marketing and Muscle: A Gym Owner Puts Me in the Hot Seat for a Talk on Fitness Over 50.February 16, 2023
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7 Secrets to Understanding Fitness Motivation among People over 50 -- Plus, the No. 1 Tip to Keep Them at Your Gym or Studio.February 03, 2023
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Training Older People Is Trendy -- Again. Here's Why You Should Care.January 18, 2023
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Should You Carry Vitamins and Supplements for Your Over-50 Fitness Clients? January 03, 2023
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How to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo.December 27, 2022
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A Fitness Friendship Helps 76-year-old Spartan Racer Reach His Goals.December 20, 2022
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Here's the No. 1 Tip for Gyms and Studios to Help Older Clients Succeed in the New Year.December 15, 2022
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Franchising Fitness over 50: How Rick Mayo and Alloy Are Bringing High-End Personal Training to Active Agers.November 29, 2022
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