The Optimal Aging Podcast Podcast Artwork Image

The Optimal Aging Podcast

Jay Croft

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
Content Marketing vs. Advertising: Which Is Best for Your Gym or Fitness Studio? Ep. 80 September 27, 2022 Episode artwork Here's the BEST Way to Learn the Most about Growing Your Fitness-Over-50 Business Quickly. Ep. 79September 20, 2022 Episode artwork Exercise vs. Dementia Part 2: How a Fitness Studio Launched with Its Unique Mix of Physical and Brain Exercise. Ep. 78September 13, 2022 Episode artwork How Fitness Helped Save This Bodybuilding Gym Owner's Life in a Medical Crisis. Ep. 77August 30, 2022 Episode artwork Expert Tips to Grow Your Fitness-over-50 Business Now, with 3 Gym Owners Who Are Nailing It. Ep. 76August 16, 2022 Episode artwork 'Medically Prescribed Fitness' Could Be Key in Linking Healthcare and Exercise. With Brian Prendergast of MedFit Care. Ep 75.August 02, 2022 Episode artwork How This Atlanta Gym Included People Over 50 and Recently Celebrated a Milestone Anniversary. Ep. 74July 19, 2022 Episode artwork Why You Must Make Your Marketing Clear about the Importance of Fitness over 50.July 12, 2022 Episode artwork 'You Look Good for Your Age' and the 4 Types of Over-50 Fitness Consumer. Ep. 72June 21, 2022 Episode artwork This Brooklyn Couple Is Helping Active Agers Find the Right Place to Retire. What They're Finding Might Surprise You. Ep. 71.June 14, 2022 Episode artwork How an Online Learning Platform Helps Older Adults 'Get Set Up' in Fitness, Tech, Cooking and More. Ep. 70.June 07, 2022 Episode artwork Why the Fitness Business Association Went All-Virtual for Conferences, and How Fitness Businesses Are Evolving. With Josh LeveMay 31, 2022 Episode artwork How to Help Active Agers Stay 'In Control at 50+' in Fitness, Finance and More, with Author Kerry Hannon. May 24, 2022 Episode artwork Remember to Keep Workouts Fun for People Over 50 If You Want to Build Steady Habits. May 17, 2022 Episode artwork What's Coming Soon In Fitness Technology and How Gyms Can Make the Most of It, with Natalia Karbasova of FitTech April 19, 2022 Episode artwork How a Broadway Actor Conquered NYC Fitness with His Colorful Approach, and What Gym OwnersCan Learn from Him. April 05, 2022 Episode artwork Preaching the Power of Content in Growing Your Gym, with Business Coach Chris CooperMarch 15, 2022 Episode artwork Virtual Reality Is Connecting older Adults with Each Other, Travel, Fitness and More, with Kyle Rand of RendeverMarch 03, 2022 Episode artwork Money Tips from a Gym Owner and Financial Coach to Keep Your Fitness Business Fiscally FitFebruary 15, 2022 Episode artwork 7 Keys to Showing You Want People over 50 in Your Gym or StudioFebruary 08, 2022 Episode artwork Veteran Fitness Business Adviser Pat Rigsby on Coaching Gym Owners to SuccessJanuary 25, 2022 Episode artwork Building Healthy Habits for Sustained Weight Loss, with Amy Lang of Moxie ClubJanuary 18, 2022 Episode artwork Don't Stop Now: 22 Tips for Promoting Your Fitness or Health Business in '22.January 11, 2022 Episode artwork A Look Ahead at the New Year with Dr. Dan Ritchie of the Functional Aging InstituteDecember 30, 2021 Episode artwork No Joke! 'Laughter Yoga' Is Seriously Good for You. With Gerontologist Celeste GreeneDecember 21, 2021 Episode artwork