The Optimal Aging Podcast Podcast Artwork Image

The Optimal Aging Podcast

Jay Croft

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
Don't Stop Now: 22 Tips for Promoting Your Fitness or Health Business in '22.January 11, 2022 Episode artwork A Look Ahead at the New Year with Dr. Dan Ritchie of the Functional Aging InstituteDecember 30, 2021 Episode artwork No Joke! 'Laughter Yoga' Is Seriously Good for You. With Gerontologist Celeste GreeneDecember 21, 2021 Episode artwork Sportswriter Ray Glier Turns His Focus on Older Athletes with GeezerJock NewsletterDecember 14, 2021 Episode artwork Robert Linkul on Training People over 50, Fighting Sarcopenia, and Closing His Gym Because of Covid. December 07, 2021 Episode artwork Fitness Veteran Eric Tepper on How He's Building GenStrong Fitness to Serve the Over-50 Market. November 30, 2021 Episode artwork After World Series Win, Washington Nationals Coach Tripp Keister Keeps Fitness A Priority At 51.November 23, 2021 Episode artwork Healthy Cooking and Shopping Tips from Cookbook Author and Food Journalist Susan Puckett. Ep. 51.November 16, 2021 Episode artwork Hit up churches, community colleges, other local resources to sell your fitness-over-50 offerings. With Julian Barnes of Boutique Fitness Solutions. Episode 50.November 09, 2021 Episode artwork How to Build an Email List for your Over-50 Fitness Business, and Make the Most of It. October 26, 2021 Episode artwork Focusing on People and Relationships Helps Midwestern Fitness Chain Orange Shoe Grow. Ep. 48October 12, 2021 Episode artwork Cannabis, CBD Can Play a Powerful Role in Athletic Performance and Recovery after 50, with Don Moxley of Longevity Labs and Mendi.September 28, 2021 Episode artwork Let's Talk about Menopause and How to Help Women Stay Fit, Well and Active. With Selene Yeager.September 21, 2021 Episode artwork How to Improve Your Content Marketing and Tell Awesome Stories about Fitness over 50. September 14, 2021 Episode artwork How You Can Help People over 50 Get Fit after They Face a Turning Point. With trainer, author and podcaster Christine Conti. September 07, 2021 Episode artwork Would You Like an Audience of 2 Million People for Your Over-50 Fitness Business? Here's How One FitPro Did It. August 24, 2021 Episode artwork Can ‘Nurse-Coaches’ Help Bridge the Gap Between Healthcare and Fitness after 50? With Nicole VienneauAugust 17, 2021 Episode artwork Financial Fitness and Physical Fitness over 50 Are A Lot Alike: With Financial Planner Murs TariqAugust 10, 2021 Episode artwork Built to Grow, Including Fitness over 50: Gym Owner and Entrepreneur Tim Lyons Knows the Power of MarketingAugust 03, 2021 Episode artwork Exercise vs. Dementia, Alzheimer's: Bringing Brain Health and Physical Fitness Together, with Martin Pazzani and John Spence of Act!vateJuly 20, 2021 Episode artwork How to Crush the Anti-‘Dad Bod’ Market for Men Who Want to be Fit over 50. With Mike Warren of Australia’s Ditch the Dad Bod.July 13, 2021 Episode artwork Let's Talk about Time and Money in Selling Fitness to People over 50.June 29, 2021 Episode artwork Gym Owners, Here's How to Use the Right Words and Images to Appeal to the Over-50 Fitness Market. June 21, 2021 Episode artwork To Grow a Fit Over 50 Business, Focus on Client Engagement and Retention, with Sumit Seth of NaamlyJune 15, 2021 Episode artwork First A Gym, Then A Podcast, and Now A Book -- Jim Adams Expands His “Masters in Fitness Business” Brand June 08, 2021 Episode artwork