The Optimal Aging Podcast
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
Podcasting since 2020 • 154 episodes
The Optimal Aging Podcast
Latest Episodes
What Every Gym Owner Needs to Know About Marketing to people over 50
In this episode of The Optimal Aging Podcast, I dive into the most common questions gym owners and fitness professionals ask about marketing to people over 50. Learn why blogs still matter, how to get more from your emails, whether TikTok is wo...
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13:56
How Gym Owners Over 50 Are Changing Lives Through Content
Welcome to The Optimal Aging Podcast, where we explore the intersection of fitness, content marketing and healthy living for adults over 50. In this supersized and value-packed episode I Jay Croft sit down with three inspiring gym owners—Micah ...
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37:50
7 Content Marketing Do’s and Don’ts for Fitness Over 50
Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.💬 Discover why stor...
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19:55
Content Lessons from a YouTube Newbie: Know Your Audience when Marketing Your Fitness Business
How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you?On this week's Optimal Aging, I'm sharing a lesson I've learned about my ...
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Season 3
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Episode 11
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12:44
Talking Red Light Therapy for People Over 50, with Club Pilates Founder Allison Beardsley
In this episode I interview Allison Beardsley, the founder of Club Pilates and Red Light Method to explore how red light therapy is transforming fitness and wellness — especially for people aged 50 and above.Allison shares her journey f...
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32:23
