The Optimal Aging Podcast
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
Episodes
154 episodes
What Every Gym Owner Needs to Know About Marketing to people over 50
In this episode of The Optimal Aging Podcast, I dive into the most common questions gym owners and fitness professionals ask about marketing to people over 50. Learn why blogs still matter, how to get more from your emails, whether TikTok is wo...
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13:56
How Gym Owners Over 50 Are Changing Lives Through Content
Welcome to The Optimal Aging Podcast, where we explore the intersection of fitness, content marketing and healthy living for adults over 50. In this supersized and value-packed episode I Jay Croft sit down with three inspiring gym owners—Micah ...
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37:50
7 Content Marketing Do’s and Don’ts for Fitness Over 50
Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.💬 Discover why stor...
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19:55
Content Lessons from a YouTube Newbie: Know Your Audience when Marketing Your Fitness Business
How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you?On this week's Optimal Aging, I'm sharing a lesson I've learned about my ...
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Season 3
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Episode 11
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12:44
Talking Red Light Therapy for People Over 50, with Club Pilates Founder Allison Beardsley
In this episode I interview Allison Beardsley, the founder of Club Pilates and Red Light Method to explore how red light therapy is transforming fitness and wellness — especially for people aged 50 and above.Allison shares her journey f...
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32:23
Why Send Email to Active Agers? Because It Works! With Alloy's Lara Gallert
Some gym owners still resist using email newsletters to market their businesses, and I just don’t get it. Some say they don’t like spam — OK, then don’t send spam. Some say they don’t like reading emails — OK, but lots of people do. Some people...
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34:12
What Gyms Get Wrong about Fitness over 50 | The Optimal Aging Podcast
How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members?Well, Sherman Merricks and I get into it on this episode – who do you w...
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39:25
How a Veteran Trainer in Houston Is Meeting Them Where They Are | The Optimal Aging Podcast
Trainers often ask me for advice about taking their businesses mobile, how they can bring their fitness equipment and coaching to clients over 50 in the clients’ homes. Well, on this episode, I’m talking to a trainer who has figured it out and ...
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32:11
Finding New Ways to Share 'Ageless' Fitness after 50
In this week's episode of the Optimal Aging Podcast, I’m joined by veteran fitness trainers Shebah Carfagna and Nate Wilkins, who are finding new ways to help more people live fit, healthy lives. Shebah, 67, and Nate, 71, share thei...
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Season 3
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Episode 6
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30:35
Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market
About a year ago, I had Nick Garrity on the podcast for the first time. Back then, I had just started helping him with his newsletters and other content marketing, and he had 2 Alloy studios up and running here in Atlanta, with a third on the w...
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Season 3
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Episode 5
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39:02
Social Media Drama Reminds Us Why Email Newsletters Are So Vital to Your Fitness Business.
The biggest social media channels in the world have been in the news a lot lately. And it has renewed my belief in the power of email for marketing your small business and exercising the greatest control over your communications.Now, I’m...
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Season 3
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Episode 4
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10:20
Skin Health after 50 Is More than Botox: Not That There's Anything Wrong with That! With Dr. Mary Alice Mina
Why is there still a stigma around Botox and other simple cosmetic procedures? And what role does skin health play in healthy aging?These are topics I discuss on this episode with Atlanta dermatologist Dr. Mary Alice Mina. You know, it’...
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Season 3
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Episode 3
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30:11
Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit
It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50.So what does the new year hold for all of ...
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Season 3
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Episode 2
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18:27
Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1
What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to live healthier lives.New York urologist D...
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Season 3
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Episode 1
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26:22
Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.
Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing expert, shares his transformative insights from...
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Season 2
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Episode 31
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32:00
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From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva
Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star fo...
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Season 2
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Episode 30
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21:41
It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics)
I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active.My partner and I are in the fitness industry and I qui...
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Season 2
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Episode 29
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14:35
How to Measure and Improve Mobility after Age 50? There's an App for That
Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Menter, the visionary CEO of Physmodo. Discover how a simple overhead squat assessment captured through your smartphone can revolutionize fitness routine...
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Season 2
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Episode 28
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27:04
Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes'
My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it. Nowadays, things have changed so much we might even n...
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Season 2
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Episode 27
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22:16
5 Branding Strategies for Gyms Targeting the Over-50 Market
Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness brand stand out in a crowded market. Drawing fr...
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Season 2
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Episode 26
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19:40
Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about Aging
Unlock the secrets to a sharper mind and healthier body with our guest, Dr. Cody Sipe, CEO of Brain Body Fitness franchise. Ever wondered how pairing brain games with physical exercise could stave off dementia? In this engaging episode, we dive...
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Season 2
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Episode 25
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34:17
When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any Age
How old is too old?How late in life is TOO late in life to get fit, change your life, and improve your health?Or is the answer, it’s never too late? Well, these are the questions we’ll be covering on this episode of Op...
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Season 2
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Episode 24
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31:54
Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging Institute
On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&A session that followed, and it's full of smart questions and (I hope) useful replies....
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Season 2
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Episode 23
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29:16
How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar
This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their busi...
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Season 2
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Episode 22
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27:47
Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren.
They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now.When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spe...
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Season 2
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Episode 21
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26:32
