Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Episodes
172 episodes
Can You Prevent Dementia? Angela Lunde from Mayo Clinic Explains the New Science
Alzheimer’s disease and related dementias now affect more than 55 million people worldwide — and that number is growing fast. But is cognitive decline inevitable? Not anymore.In this episode, Jay Croft speaks with Angela Lunde, a ...
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33:37
Not All People Over 50 Are Alike – With Dan Ritchie
In this compelling follow-up to last week's conversation, Jay Croft is joined by Dan Ritchie, co-founder of the Functional Aging Institute, to explore the diversity within the over-50 fitness market. While most gyms target deconditioned older a...
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21:45
How Fit Older Adults Can Stay Engaged in Gyms – Insights from a Fitness Consumer
Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness profession...
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20:49
Building Trust in a High-Tech World
AI is everywhere—but it can’t replace human connection. In this solo episode, Jay Croft shares how fitness professionals can thrive by building trust through authentic communication and evergreen content marketing.Jay walks through his o...
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18:28
5 Lessons from Launching Selling Longevity
In this solo episode of The Optimal Aging Podcast, host Jay Croft shares five key lessons he’s learned from promoting his new book, Selling Longevity, and appearing on multiple podcasts. These takeaways will help fitnes...
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16:25
Gym Focus & Fitness Over 50: Rick Mayo on Staying Mission-Driven
In this episode of the Optimal Aging Podcast, Jay Croft sits down with Rick Mayo, founder and CEO of Alloy Personal Training, for an insightful deep dive into franchising, fitness, and the over-50 market. Jay and Rick explore entrepreneurship, ...
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42:04
Selling Longevity: How to Attract Over-50 Fitness Clients and Grow Your Business
In this solo episode of the Optimal Aging Podcast, host Jay Croft shares a powerful chapter from his new book Selling Longevity: How Over-50 Fitness Can Transform Lives and Your Business. If you’re a fitness professional wondering how ...
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14:10
The Hidden Key to Aging Well for Women: Strength Training Over 50 with Dr. Cindy Dallow
In this episode of The Optimal Aging Podcast, Jay Croft speaks with Dr. Cindy Dallow—a registered dietitian, endurance athlete, and now certified personal trainer—about her unexpected journey into strength training in her 60s. Despite ...
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42:42
Starting Your Online Coaching Business for Older Adults, with Chris Liddle
In this episode of the Optimal Aging Podcast, host Jay Croft sits down with online coaching expert Chris Liddle to explore how fitness professionals can launch and grow an online business, particularly focused on serving adults over 50. ...
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31:38
The Power of Positivity in Business, Health, and Leadership with Jay Clark
In this uplifting episode of The Optimal Aging Podcast, host Jay Croft reconnects with longtime friend and positivity expert Jay Clark, principal of JC Charity Services and a John Gordon-certified trainer. Jay shares how a positive minds...
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36:21
Cutting Through the Supplement Confusion After 50 with Nikki Raymond
Feeling overwhelmed by supplement choices after 50? You're not alone. On today's episode, Nikki Raymond, holistic nutritionist and IFBB Pro Bodybuilder, joins Jay Croft to cut through the noise. Nikki shares her journey from personal trainer to...
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38:22
Elevating Your 50+ Clients to Superhero Status
In this powerful episode from the Functional Aging Summit, Jay Croft—founder of Prime Fit Content—reveals how fitness professionals can use client storytelling to attract, engage, and retain more clients over 50.You’ll learn how to frame...
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44:47
How to Use Psychology to Drive Health and Fitness Coaching, with Alex McBrairty
In this episode of The Optimal Aging Podcast, Jay Croft sits down with Alex McBrairty, a fitness coach whose personal transformation—losing nearly 100 pounds as a teen—launched a lifelong journey into behavior change, motivation, and the...
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39:50
Beyond the Youth Obsession: Your Gym's Future Is with the Over-50 Market
The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn m...
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Season 3
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Episode 19
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30:22
How Publishing a Book Can Grow Your Fitness Business with Rick Streb
In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're...
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33:55
How a Physical Therapist Grew Her Wellness Business with Real-World Marketing
Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a ...
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Season 3
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Episode 17
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35:54
Alzheimer’s Isn’t Inevitable: Amy Lang on Lifestyle, Family History, and Protecting Brain Health
Is Alzheimer’s disease just something we have to wait and worry about as we age? Amy Lang doesn’t think so.In this episode of The Optimal Aging Podcast, Jay Croft talks with Amy Lang, a brain health coach and former gym owner wh...
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Season 3
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Episode 16
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37:14
How Adventure Travel Can Motivate Your 50+ Fitness Clients
Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar’s PR Director, Kelsey Knoedler Perri, about how fitness and travel work hand-in-hand to promote healthy aging.We explore su...
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Season 3
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Episode 15
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34:48
Marketing to Active Agers: Real Talk to Grow Your Gym
Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health.You’ll learn communication strategi...
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Season 3
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Episode 14
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13:18
Content Marketing That Converts: Lessons from 3 Fitness Leaders Serving Adults 50+
Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, and Lisa Grace Wright — all of whom have built powerful brands and loyal communities by speaki...
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Season 3
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Episode 13
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37:50
Mastering Content Marketing for the 50+ Fitness Audience
Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.💬 Discover why stor...
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Season 3
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Episode 12
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19:55
Meet Your Audience Where They Already Are When Marketing Fitness over 50
How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you?On this week's Optimal Aging, I'm sharing a lesson I've learned about my ...
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Season 3
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Episode 11
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12:44
Club Pilates Founder Bets on Red Light Therapy | Fitness Franchise Trends for 50+ Clients
What do you do after founding a global fitness brand like Club Pilates? For Allison Beardsley, the next move is all about longevity, wellness, and the booming demand from adults over 50.In this episode of The Optimal Aging Podcast, Allis...
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Season 3
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Episode 10
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32:23
Email Marketing that Moves the Needle for 50+ Fitness Clients — with Lara Gallert of Alloy
Still on the fence about sending regular emails? In this conversation with Lara Gallert from Alloy Personal Training, we dig into how simple email newsletters drive engagement, boost retention, and make your fitness brand stand out with older a...
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Season 3
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Episode 9
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34:12
What Gyms Get Wrong about Marketing Fitness over 50 | The Optimal Aging Podcast
How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members?Well, Sherman Merricks and I get into it on this episode – who do you w...
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Season 3
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Episode 8
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39:25
