Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Money Tips from a Gym Owner and Financial Coach to Keep Your Fitness Business Fiscally Fit
Imagine the doorbell ringing at your home one day. You wonder who could it be and go answer, only to find a scary-looking dude loading up your car to take it away. It’s being repossessed because you haven’t been making the payments. You had no idea things were this bad – and you still have to learn just how bad your financial situation is.
How bad is it?
Bad. Really, really bad.
That’s what happened to Billy Hofacker about 10 years ago. From that shocking moment, Billy learned he had accumulated a mountain of debt — and then he set about correcting his mistakes, learning from them — and now sharing his hard-won wisdom with other fitness business professionals.
Billy has two Total Body Boot Camp locations on Long Island, where the focus is on serving the slightly older market. And he has another business as Your Fitness Money Coach, which includes the podcast of that same name.
Billy’s story is riveting, and he shares it this week on the OPtimal Aging podcast – along with useful tips to help your manage your finances better and run your business more responsibly.
Here’s our conversation.
Resources and Links
Your Fitness Money Coach podcast
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